Engaging at the bus stop

Nokia’s smartphone, the n95, is being peddled in London using what sound like very cool bus shelter screens.

The application uses a take-off on an old tile matching game — probably driven by Flash — to get and keep transit riders’ attention.

The conference I was at last week had endless pleas to make signs more engaging. This certainly fits that bill. But judging from the video, the Nokia brand isn’t exactly prevalent.

I had no luck embedding the video, so click here to view it.