Saw a press release about a Dutch company that is humping a solution called Digital Signage to the Desktop,which made me very curious.
“DSM First Global 1000 With Digital Signage to Desktops
LONDON, March 2 /PRNewswire/ — At DSM, Digital Signage to its 21,000 Desktop Screens is an Alternative to Email DSM – A Netherlands based chemical & life sciences multinational – is the first Global 1000 company to inform all its employees with digital signage to its existing office PC screens. Digital Signage to the Desktop(TM) runs on all of DSM’s 21,000 screens, and has already replaced several internal Email newsletters.
All of DSM’s desktop PC screens now double up as ‘digital signposts’, displaying corporate headlines upon login, as an emergency alert, or after 10 minutes of inactivity as a screensaver. Until recently, Digital Signage was only associated with Plasma – or LCD TVs. The software solution is from Netpresenter.”
“With Digital Signage to the Desktop – we call it internally DSM Newscast, we can ensure that our employees notice and remember all our vital news and information. DSM Newscast complements and strengthens our existing media. We can now deliver our messages much faster, confident that they are now read in a timely manner. In addition, our intranet sites and web logs are receiving more visits, because employees are able to click through on any headline, via DSM Newscast, to the intranet, says Jos van Haastrecht, Manager Digital & Corporate Communications at DSM.”
It’s a screensaver app with network hooks. Look around the NetPresenter website and you’ll even find the thing referred to as a screensaver.
I guess it’s nice that the industry has gone from one that steadily had to explain itself, to one that has companies looking to reposition what they do as being digital signage – no matter the reach.