The Canadian OoH company will make Tampa International Airport its first U.S. airport advertising partner, adding digital signage, LED walls, and data-led campaign planning.
DooH: Pattison Enters U.S. Airport Market With Tampa Deal
Pattison Outdoor US has signed its first U.S. airport advertising partnership, making Tampa International Airport the company’s flagship airport partner south of the border.
The deal marks Pattison Outdoor Advertising’s formal entry into the U.S. market. The Mississauga-based company is already a major airport advertising operator in Canada, with media programs across 17 airports.
New DooH Formats Planned
At Tampa International Airport, Pattison plans to develop a mix of static and digital media formats, including large LED video walls and digital signage in high-traffic areas such as the main terminal and baggage claim.
The program will also use Pattison’s Pulse Airport platform, a campaign planning tool designed to give advertisers access to traveler data and terminal-level insights. The company says customizable 3D virtual tours and digital twins will allow brands to preview campaign placements inside the airport.
New Terminal to Open in 2029
Tampa International Airport handled more than 24.8 million travelers in 2025 and serves more than 100 nonstop destinations, both domestic and international. The airport is also expanding, with a new 16-gate Airside D terminal scheduled for completion in 2029.
For Pattison, the deal extends its Canadian airport and transit advertising business into the U.S. aviation market, where airports are increasingly using digital signage, data tools, and premium media formats to grow revenue.