QSR chain Pretty Boy modernizes its Helsinki locations with Zetadisplay. Digital menu boards mimick the aesthetics of a street food truck while enabling real-time updates and streamlined campaigns.
Finland: Zetadisplay Turns Pretty Boy Menus Digital
Finnish street food chain Pretty Boy has partnered with Zetadisplay to modernize its in-store communications through digital menu boards. With nine locations across the Helsinki metropolitan area, Pretty Boy aims to offer not only high-quality food but a consistent customer experience.
Traditional printed menus and static posters were increasingly limiting for the brand, particularly as it expanded and introduced new products. To address this, Zetadisplay implemented a digital signage solution featuring its Engage CMS platform, enabling real-time updates across all locations while allowing for localized content when needed.
Displays were installed in portrait orientation to enhance visibility and complement the restaurants’ environments. The system allows Pretty Boy to manage campaigns more efficiently, showcase new products, and maintain a cohesive visual identity across all locations.