The Guided tours at Euroshop 2026 are designed to provide a concise, curated look at selected exhibitors and thematic areas – and, for the first time, include retail concepts in Düsseldorf city center.
Euroshop 2026: Guided Tours Expand the Trade Show Program
Messe Düsseldorf is expanding the Euroshop 2026 program with organized Guided Tours. The retail trade show takes place from February 22–26, 2026, in Düsseldorf. The tours are designed for trade visitors and include structured walkthroughs of the exhibition halls as well as, for the first time, a tour outside the trade show.
Guided Tours Overview
The guided tours take visitors through the exhibition in small, focused groups, each with a thematic focus. Conducted in English, the tours last two to two-and-a-half hours. On the first and last day of the fair, one tour is offered each day; from February 23–25, there are morning and afternoon tours daily. A valid trade fair ticket is required for participation. Tickets for the guided tours are available via the official Euroshop ticket shop.
Tour Themes and Highlights
Euroshop 2026 organizes the guided tours around several key themes:
- Innovation Tour Retail Tech: Focuses on technologies from the EuroCIS area, including AI-based systems, automation, and smart store applications
- Guided Tour Energy Management & Optimization: Covers energy and resource systems for retail businesses
- Guided Tour Sustainable Materials & Store Design: Presents solutions in shopfitting, store design, and visual merchandising
- Guided Tour Foodservice Equipment: Offered free of charge, conducted in German only, and available only on Monday and Wednesday
For the first time, the program also includes the Düsseldorf Store Tour, taking visitors outside the exhibition grounds. This approximately three-hour tour starts at the fairgrounds and visits selected retail locations in Düsseldorf’s city center, showcasing store concepts in fashion and food retail. Tickets for this tour are also available via the official Euroshop ticket shop.
