New York City | At NRF 2026, Samsung is extending its VXT digital signage platform beyond content delivery through a partnership with Behavioral Labs Inc. (Blinc). The collaboration brings behavioral analytics and rule-based logic into VXT, targeting retail media networks and DooH use cases.
NRF 2026: Samsung Adds Blinc-Analytics to VXT
Samsung US’s alliance with Florida-based Blinc enables VXT customers to manage campaigns based on insights generated by Blinc’s analytics platform, linking audience understanding more closely to creative execution. The focus is not on replacing existing CMS workflows, but on enriching them with data-driven decision logic.
The first joint product, Utilix, is an intelligent, rule-based content management tool designed for large-scale networks. It allows brands to adapt messaging dynamically based on factors such as time of day, audience characteristics and promotional priorities, aiming to deliver the right message at the right moment.
For Samsung, the partnership is suppose to reinforce VXT’s positioning as more than a playback platform, while Blinc gains access to a global hardware and channel ecosystem. More broadly, the move reflects an industry shift toward digital signage as an adaptive, intelligence-led component of retail media and omnichannel strategies.
BLINC Appoints Jarrett Nasca to Lead Next Growth Phase
Simultaneously, IoT and digital signage platform provider BLINC announced the appointment of Jarrett Nasca as Company Leader. Nasca brings a strong track record from high-growth technology companies, most recently as CMO and CRO at self-ordering kiosk specialist Grubbrr, where he helped build sales, marketing and partner structures at enterprise scale.
With experience in forging strategic partnerships – including with Samsung – and a background spanning technology, hospitality and live environments, Nasca is expected to sharpen Blinc’s go-to-market execution while keeping a clear focus on product innovation, scalability and tangible customer outcomes.
