ISE 2026: News Ticker – Live From Barcelona

+++6 February 2026 | 18:52+++

Record Finish!

ISE closes with record results: the trade show attracted more than 92,000 unique visitors in total. Read more in our article.

ISE 2026 has come to an end, and with it this live ticker. invidis would like to thank everyone for the many, many talks and encounters. Have a safe journey home!

ISE 2026 has closed its gates. (Image: invidis)

+++6 February 2026 | 15:04+++

The Hall of Events

Although Hall 6 for Light & Staging only has a peripheral connection to digital signage, it is always worth a visit. The impressive structures are lavish with effects, and LEDs are also used generously.

+++6 February 2026 | 11:34+++

Touch Integration with Navori

The German touch specialists from Eyefactive are demonstrating integration into the Navori CMS at the Navori booth.

Johannes Ryks from Eyefactive demonstrating the integration (Image: invidis)

+++6 February 2026 | 10:15+++

European Big 4 at ISE

invidis has visited the European Big 4 at ISE 2026: Samsung, LG, Sharp, and PPDS can be found in Hall 3. Even on the final day of the show, visitors can explore the latest industry trends and products there — and perhaps enjoy a bit more room to move around than during the first three days.

Samsung's spatial signage display at ISE (Image: invidis) — Samsung’s spatial signage display at ISE (Image: invidis)

Stunning Installation: LG Tower at ISE (Image: invidis) — Samsung’s spatial signage display at ISE (Image: invidis)

Sharp's ISE 2026 booth (Image: invidis) — Sharp’s ISE 2026 booth (Image: invidis)

PPDS's LED portfolio displayed at ISE 2026 (Image: invidis) — Sharp’s ISE 2026 booth (Image: invidis)

+++6 February 2026 | 9:40+++

Final Day Begins

The final stretch of ISE 2026 begins: The doors of the Fira reopen for all visitors at 10 a.m. today. However, today’s hours are shorter — the show closes at 4 p.m.

+++5 February 2026 | 17:30+++

Basketball Challenge at Disguise Booth

Anyone still looking for a bit of movement at the end of the third day of ISE 2026 should head over to the Disguise booth in Hall 4. A small basketball court is set up there, and visitors have 30 seconds to sink as many free throws as possible.

+++5 February 2026 | 16:05+++

Mission Critical Showcase at Alfalite Booth

At the end of the third day of ISE 2026, Alfalite and seven other companies presented a live showcase. A booth from Solid State Logic was broadcast live as part of a “crisis zone” scenario. The Alfalite booth served as a television studio, where the live transmission was controlled from RGB Spectrum’s control room. A video of parts of the live broadcast is also available.

The Alfalite Booth as Broadcast Studio (Image: invidis)

+++5 February 2026 | 15:05+++

Greeting messages at Spinetix booth

Spinetix came up with something special for its booth visitors: During the CMS demonstration, the Swiss company displays greeting messages on the screens.

Spinetix welcoming message to its booth visitors. (Image: invidis)

+++5 February 2026 | 13:48+++

When the Sun Steps Back, Displays Step Up

Grey skies outside, full brightness inside. Displays deliver in the ISE halls what the sun does not, creating strong visual impact.

+++5 February 2026 | 13:20+++

We started to see drone technologies featured at ISE around three years ago. Before that, drones weren’t really part of the ProAV ecosystem. However, using the sky as a screen is becoming more and more popular. On the evening of each show day, ISE now presents a drone show above the roof of Fira Gran Via.

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+++5 February 2026 | 12:17+++

Interactive Mask Projection at Christie Booth

Interactive projection mapping installation spotted at Christie’s booth. Visitors create patterns on tablets that are projected live onto masks. More on Christie’s ISE showcase soon on invidis.

Interactive mask installation with projections from the Korus Series at the Christie stand. (Image: invidis)

+++ 5 February 2026 | 11:51+++

An Outdoor Social Media Dashboard

The ISE uses the transparent LED wall at the South Entrance as a social media dashboard

LED at the South Entrance (Image: invidis)

+++ 5 February 2026 | 09:01+++

Halfway Through the Show

Halfway through ISE, Balthasar Mayer takes stock. He has summarized the key takeaways in his latest article on invidis.

Half-Time at ISE – and the Era of Market Change? – Booth of Chinese Manufacturer Hisense (Image: invidis)

+++4 February 2026 | 18:28+++

ISE Halftime: Full Aisles, also at the Exit

Even at the exit, there is still a crowd: The second day of ISE has come to an end, and many exhibitors assume that the number of visitors in the first half is significantly higher than the figure for 2026. If this is the case, ISE would continue its ongoing series of records once again.

+++4 February 2026 | 16:15+++

ISE Digital Signage Summit Wraps Up in Barcelona

The ISE Digital Signage Summit 2026 has come to a close after another successful edition. Industry representatives discussed the key developments shaping the market. Topics included AI opportunities, best‑practice approaches, managed signage, retail media, and global outlooks from leading experts.

Thank you to all participants who joined this year’s ISE DSS.

ISE DSS with another well-received edition in Barcelona. (Foto: invidis)

+++4 February 2026 | 14:15+++

Mirror Names in Halle 3

Light shows have always been part of ISE. What’s new this year is that one exhibitor’s name is now mirrored by the booth next door. Kinglight and Lightking are positioned directly next to each other in Hall 3. Both companies are based in China, but fortunately they’re not competing head‑to‑head: Kinglight focuses on LED components, while Lightking specializes in lighting controllers and consoles.

Kinglight and Lightking mirror each other’s names all on their own at ISE 2026 in Barcelona. (Image: invidis)

+++4 February 2026 | 09:16 +++

Day Two: DSS ISE

The second day kicks off with our DSS ISE event. The Summit will provide in-depth insights into the potential of AI, managed signage, and many other key industry trends.

+++3 February 2026 | 20:32 +++

Space Invaders anyone?

+++3 February 2026 | 17:32 +++

Crowded Halls on Day 1

Even for the first day, the ISE showfloor seems pretty crowded. It is possible for the show to repeat the record success of last year?

+++3 February 2026 | 15:57 +++

Epson Presents New Technology at ISE

Massimo Pizzocri outlined Epson’s strategic direction and identified the company’s key priorities. He addressed the future focus areas of the business. A detailed article will follow.

+++ 3 February 2026 | 14:26 +++

Marquee E-Paper Technology Sighted

The first Marquee e-paper display was spotted at ISE, at the Samsung booth – as a test product for now. The new outdoor technology from E Ink promises to combine greater color depth with outdoor durability. More on Samsung’s presentation coming soon on invidis.

+++ 3 February 2026 | 13:15 +++

PPDS Shows Interactive Choreography

To kick off ISE 2026 in Barcelona, PPDS presented an interactive choreography. The protagonist jumps through scenic landscapes, futuristic cities, and even onto a racetrack. Take a look at the video yourself:

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+++ 3 February 2026 | 12:00 +++

ISE 2026 is officially open

With the Official Opening Ceremony at 12:00 p.m., ISE 2026 is now formally underway. Industry representatives and Michael Blackman, Managing Director at Integrated Systems Events, opened the show by pressing a buzzer. A robotic dog from Lang AG was also present.

Official Opening of ISE 2026 in Fira Gran Via in Barcelona. (Image: invidis)

+++ 3 February 2026 | 10:30 +++

Michael Blackman welcomes Press

Although the Unitree robot refused to shake Michael Blackman’s hand during the press briefing, the two ended up exchanging a friendly wave. And despite the slight snub, Michael Blackman, Managing Director at Integrated Systems Events, welcomed the press ahead of the Official Opening at the ISE Press Briefing.

Two fully equipped press rooms are available to members of the media at ISE 2026 — one located on the lower level of the South Entrance at Fira Gran Via, and another on the opposite side of the venue behind Hall 8.1.

He also highlighted the Summits and Megatrends Tracks, as well as the Investor Forum and the Spark Conference. An overview of the events can be found here.

+++2 February 2026 | 13:42 +++

Samsung launches VXT 4.0 at ISE

Samsung launches VXT 4.0 at ISE – the latest version of the digital signage CMS and RM platform. Even at Samsung – software solutions are driving innovation and AI integration while new hardware solutions presented at ISE are more evolutional.

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+++1 February 2026 | 11:48 +++

AI experts working out strategy at Nexxt Explore

Nexxt Explore is a two-day pre-ISE program that brings together executive decision-makers in ProAV. The goal: to turn AI talk into strategies and solutions. invidis is joining the event for the second time and day two is in full swing:

Nexxt Explore at ISE 2026 (Image: invidis) — Nexxt Explore at ISE 2026 (Images: invidis)

+++1 February 2026 | 10:41+++

It’s getting brighter and brighter

For long-time ISE goers, a lot of what they’ll see tomorrow will be familiar: Most of the exhibitors have preserved their spots on the showfloor – many of them also their booth design. Right at the entrance to hall 3, Lang AG is building up what already looks like one of the most visually impressive and creative set-ups. In the digital signage hall, we’re seeing some first-time exhibitors, like Bluefin or Connect Signage.

ISE before the opening (Images: invidis/ISE)

+++1 February 2026 | 05:30+++

Early morning impressions from Fira

Black Magic infront of Hall Zero Construction (Image: invidis)

South Entrance of ISE (Image: invidis) — Black Magic infront of Hall Zero Construction (Image: invidis)

Early in the morning, there is still relative peace and quiet around the ISE exhibition center, Fira Gran Via. Time for some morning impressions of the construction site of Fira Expansion Hall Zero and the south entrance after a morning run to the top of Montjuïc. [FRO]

+++1 February 2026 | 04:54+++

The Best Casa Batllo Projection Mapping

Every year, different artists are given the opportunity to work on the Gaudí façade of Casa Batlló – this year’s projection mapping is the best we’ve seen. The digital storytelling references Gaudí and his thinking, captivating the audience. As exciting and unusual as Gaudí’s thinking itself. Absolutely worth seeing. [FRO]

Casa Batlló: Projection Mapping Marks the Start of ISE Week

+++31 January 2026 | 22:18+++

Turning Banner into Bags

Global trade shows are rarely sustainable – a meeting of close to 100.000 visitors from around the world carries a massive carbon-footprint. Hopefully many visitors and exhibitors are compensating with CO2-Certificates (invidis compensates all travel all year round since 2024). Not only large initiatives are necessary, also small steps matter. The latest ISE idea – upcycling old ISE textile banner into bags. [FRO]

Sustainability: ISE Upcycling Initiative

+++31 January 2026 | 18:03+++

Digital Signage Business Critical

UK Taco Bell Restaurant with plenty digital signage (Image. Group Fifteen)

Over the next few days, visitors to ISE will be exploring how digital signage shapes the modern customer journey – and no vertical illustrates this transformation better than quick‑service restaurants. From dynamic menu boards and drive‑thru displays to self‑service ordering kiosks, digital touchpoints have become so integral that a QSR without signage is now the exception.

Yet the evolution goes beyond technology: design has fundamentally shifted as well. What were once sterile, transactional zones with little ambiance have been reimagined into warm, inviting spaces where customers are encouraged to stay, engage, and enjoy the brand experience.

Great job to Taco Bell UK, Group Fifteen and Now Signage [FRO]

+++31 January 2026 | 14:39+++

ISE 2026 Beyond Fira Gran Via

Sports World Congress in Barcelona (Image: Screenshot)

While the heart of ISE beats at the Gran Via exhibition center on the outskirts of Barcelona, the event’s influence reaches beyond the fairgrounds. This year, a growing ecosystem of satellite events spreads across the city, adding new depth – and new visitor groups – to the ISE week. The EdTech Congress Barcelona, now in its 12th edition, will take place on 4–5 February 2026 at the Palau de Congressos. The two‑day forum is one of the key fixtures in the global education calendar, bringing together decision-makers from digital learning, pedagogy, and campus infrastructure.

Running in parallel, Barcelona also hosts the Sports World Congress – the global B2B gathering for stadium and arena operators, architects, designers, city officials, and sports‑tech companies. More than 50 international stadiums and arenas are represented, and the venue adds a fitting touch: the event is held at the stadium of RCD Espanyol, Barcelona’s second major football club. Attendees of both events receive access to ISE, introducing new buyer groups and fresh perspectives to the ProAV show. [FRO]

+++31 January 2026 | 15:13+++

Impressions Saturday

Above Fira Gran Via in late afternoon (Image: invidis)

Busy Build-up around Fira Gran Via (Image: invdis) — Above Fira Gran Via in late afternoon (Image: invidis)

ISE Build-up requires detailed planning – hundred of trucks arrive every day, countless forklifts and cherry-pickers can be found inside and outside of the halls. Less than 60 hours before opening – there is still a lot to do. [FRO]

+++31 January 2026 | 14:39+++

ISE Fun Fact: Falcons drive away ISE-Pigeons

Falcon vs Pigeon at ISE 2026 (Image: Kamil Szumotalski / Unsplash)

Fun Fact ISE: Don’t be surprised if you hear unmistakable falcon screeches echoing through the Fira halls during Monday’s ISE build‑up. While exhibitors are rolling in crates and assembling booths, the organizers are busy dealing with an annual challenge: pigeons that happily enjoy the warm, quiet exhibition halls long before the show opens. To clear the space before the delivery doors close, Fira Barcelona broadcast falcon sounds across the venue – an acoustic “no‑go” signal for the birds. And when things get serious, a professional falconer is brought in, deploying a real bird of prey to patrol the airspace. The pigeons leave voluntarily, no harm done – a surprisingly elegant and sustainable solution to one of ISE’s lesser‑known logistical hurdles. [FRO]

+++31 January 2026 | 10:28 +++

Welcome from Barcelona

Saturday at Fira Gran Via - less than 3 days beofre ISE 2026 (Image: invidis) — Saturday at Fira Gran Via – less than 3 days beofre ISE 2026 (Image: invidis)

Welcome from Barcelona: An unusually cold and windy morning greeted the city today, but as so often in winter, the sun eventually broke through – bathing the Fira in the kind of warm Mediterranean light that instantly reconciles Northern Europeans with Barcelona. Inside the exhibition center, ISE build‑up is right on track: most booths already have their walls up, teams are busy wiring and mounting ProAV hardware, and the halls feel sold‑out once again. With forklifts humming, crates opening, and the unmistakable ISE energy filling the air, the show is already taking shape. Just 2.5 days to go until ISE 2026 opens its doors. [FRO]