One year after its acquisition, British integrator Beyond Digital is now fully integrated into the Zetadisplay Group. The company is now operating under its new name, Zetadisplay UK, with a newly formed management team.
Following the acquisition of British digital signage company Beyond Digital last year, the rebranding to Zetadisplay UK is now complete. Like the previously acquired German company Nordland, Beyond Digital is now fully integrated into the Zetadisplay Group.
Over the past six months, Zetadisplay has built a new management team for its UK subsidiary. As part of the company’s wider restructuring, the team includes leaders with strong backgrounds outside the signage industry. Mick Tooley has been appointed Country Director. He brings senior-level experience from major consumer goods, healthcare, and gaming brands.
David Cowell joins as Senior Business Development Manager, bringing AV/IT industry experience. Rob Sawyers becomes Operations Director, bringing expertise in digital signage from his six years at competitor M-Cube.
The new team will work closely with Dan Shaw (Creative Director), Michael Thompson (Technical Solutions Architect), and experts from the original Beyond Digital team. Aligning with the “One Zeta” strategy, Zetadisplay UK positions itself as a full-service digital signage integrator, handling all phases of a project—from design and planning to installation and maintenance.
Anders Olin, President and CEO of Zetadisplay, said: “These strategic appointments reflect our ongoing investment in the UK and reaffirm our commitment to being the leading provider of full-service digital signage solutions. The new leadership team brings a wealth of expertise and a shared passion for innovation that will be pivotal as we expand our offering and deliver value-driven digital experiences across the UK market.”