Despite global uncertainties, JC Decaux achieved record revenue of €858 million in Q1 2025 – driven by strong digital growth and stable core markets.
The global economic situation has been anything but certain since the so-called Liberation Day on April 2. In the earnings reports of major corporations released in recent weeks, there has been little sign so far of the expected downturn. The global Out-of-Home sector has also passed the Q1 health check. Market leader JC Decaux even closed the quarter with record revenue.
The outdoor advertising group generated €858.0 million, which represents a 7.0 percent increase compared to the same period last year (€801.6 million). Organic revenue growth stood at 5.5%.
Almost 30 percent growth in Programmatic DooH
While the main revenues still come from static Out-of-Home, digital media continues to be the main growth driver: DooH revenue rose by 17.0 percent, with organic growth at 15.8 percent. Programmatic DooH revenue increased by 29.9 percent.
Advertising revenue—excluding sales, rentals, and maintenance of street furniture and advertising spaces—grew organically by 5.8 percent. All business segments contributed to this growth. The street furniture segment reached €422.5 million (+5.4 percent), driven by positive developments in Europe (excluding France), North America, and the rest of the world.
The transport segment recorded revenue of €315.0 million (+9.3 percent), mainly due to gains in the UK, Europe excluding France, and North America. The Asia-Pacific region grew only slightly, as China stagnated. The billboard segment achieved revenue of €120.5 million (+7.1 percent), supported particularly by highly digitized markets.
For the second quarter of 2025, JC Decaux expects a decline in the growth rate to the low single-digit percentage range—due both to economic and geopolitical uncertainties and to the strong base effect from last year’s Olympic Games in Paris and UEFA Euro 2024.
