The digital signage group Vertiseit (which includes Grassfish, Dise, and Visual Art) is gaining a new investor, Eiffel Investment Group, alongside its existing Swedish investors. By issuing new shares through warrants, Vertiseit is raising nearly 7 million euros in new capital for further acquisitions.
Vertiseit CEO Johan Lind just completed the takeover of Visual Art (invidis interview) and doubled the group’s revenue to more than 60 million euros. Now, the never resting digital signage entrepreneur is raising additional capital for more acquisitions.
With Eiffel Investment Group, a renowned French financial investor, Vertiseit’s investor base is is becoming more international. Just in October 2024, as part of the Visual Art acquisition, the well-known Swedish investor Bonnier became Vertiseit’s largest shareholder.
Eiffel’s investment of almost seven million euros is being made through the issue of 875,000 new warrants of the Vertiseit Group, which is listed on the Nordic Nasdaq market. The French investor is paying a premium of 7 percent on top of the average share price of the past 30 days for the 2.9 percent stake in the leading digital signage software provider.
invidis comment
As a listed company, Vertiseit is an exception in the digital signage industry. CEO Johan Lind and CFO Jonas Lagerqvist know how to play the keyboard of the financial market perfectly. By issuing new shares via warrants, Eiffel receives the right to purchase newly issued company shares at a predetermined price on a specified date.
Vertiseit thus receives almost 7 million euros of new capital for further company growth. The expansion of the shareholder base to include a non-Swedish investor for the first time also shows Vertiseit’s ambitions to become more international.
And the ambitions are high: Vertiseit wants to nearly quadruple its annual recurring software revenue from 275 million to one billion Swedish kronor – the equivalent of 89 million euros – by 2032. Achieving this will require not only a strong strategy and compelling story but also the trust of the now international financial markets and investors.
