Gather with Econocom has appointed Borja Janariz as International Sales Director. Janariz joins the ProAV integator’s management team after overseeing the LED portfolio in the European LG Electronics organization.
With Borja Janariz, a highly experienced digital signage expert is joining Gather with Econocom. Econocom’s ProAV and Digital Signage business unit considers itself the market leader in Europe. With subsidiaries in 16 countries and over 8,800 employees, Econocom generated sales of 2.7 billion euros in 2023, including 250 million euros from ProAV and digital signage products and services.
In his new role as International Sales Director, Borja Janariz is supposed to improve Gather’s ProAV and digital signage service portfolio and increase market share. The focus is on state-of-the-art, sustainable, and secure AV solutions, particularly for enterprise, education, and public sector projects. In Spain and Benelux, Econocom is also a well established provider of digital signage solutions in retail and hospitality.
“We are delighted to welcome Borja to Gather,” says Jean Pierre Overbeek, Director of Gather. “His deep understanding of the AV ecosystem, coupled with his passion for innovation, makes him an invaluable addition to our team. We look forward to leveraging his insights and leadership to drive new solutions for our customers worldwide.”
Borja Janariz says: “I am delighted to be joining Gather at such a pivotal time in the company’s development. As the AV industry evolves at an unprecedented pace, I look forward to working closely with our talented teams and partners to continue shaping the future of digital transformation and immersive experiences across Europe and beyond.”
