South Korea is planning three new DooH districts similar to New York’s Times Square. In one of these areas, Samsung is constructing a massive 8K screen—a scale that Europe can only dream of.
Samsung is installing a new mega digital-out-of-home (DooH) screen in Seoul, South Korea’s capital. Measuring 71.8 meters in length and 17.9 meters in width, it is only slightly smaller than the famous Coex installation in the city’s Gangnam district, which is also by Samsung and one of the world’s most recognized DooH screens. Like its “big sister,” the new screen wraps around the corner of a building, allowing for forced-perspective films.
The completion date for the giga-screen is not yet known, but here’s what it is expected to look like:
By loading the video, you agree to YouTube’s privacy policy.
Learn more
The planned screen will offer an 8K resolution and span an area of 1,285 square meters—about the size of three basketball courts. Samsung will equip it with LED modules from its XHB series, delivering a brightness of 8,000 nits. Installed on the entire exterior wall of the Shinsegae Department Store, it will double as a media façade for the popular shopping destination, especially during the Christmas season.
Just one of many new billboards
Samsung will install the screen in Seoul’s Myeongdong Special Tourist Zone, one of three newly designated “Free DooH Advertising Zones” in South Korea. In these zones, new LED billboards can be constructed free of charge, giving operators significant freedom regarding the size and shape of installations.
Unlike in Europe, the DooH sector is valued highly in South Korea and seen as an economic driver. With initiatives like the Free Zones, the government aims to encourage the development of iconic advertising spaces. DooH installations, especially Times Square-style billboards, have become a success story for the country, with major global brands often creating small advertising artworks for the Coex screen in Gangnam—many of which are widely shared on social media.
