The South Korean government approved iconic DooH zones in three places in Seoul and Busan. With the drastic relaxation of DooH regulations, the three new DooH Free Zones with high visitors frequency are expected to become globally known DooH hotspots, similar to Times Square or Piccadilly Circus. Typically around 20 LED boards can be set up per Free Zone free of charge.
With the approval of three more “Free DooH Advertising Zones”, the South Korean government wants to continue the COEX success story. The first out-of-home free zone was approved in 2016 around the COEX World Trade Center in Gangnam / Seoul. Today, 20 large DooH screens of various shapes and sizes are in operation around the Samseong World Trade Center Station. The best known is the mother of all 3D billboards – the Coex Center (Samsung) and, in the immediate vicinity, the free-standing LED Panras (LG).
In a OoH free zone, DooH screens can be set up free of charge. The regulations regarding the shape, size, color and installation method of DooH screens are drastically relaxed. As the Korean OOH News reports, three more free zones have now been approved – two in Seoul (Myeongdong Tourist Special Zone and Gwanghwamun Plaza) and one in Koreas second largest city, Busan (Haeundae Beach).
The establishment of DooH lighthouses is of economic policy importance for the South Korean government. “By combining Korea’s excellent digital technology and OoH advertising, we will help the DooH advertising industry leap forward and establish itself as world-class,” said Vice Minister of Internal Affairs and Security Ko Gi-dong.
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The Ministry of Interior and Security will support the smooth implementation of the projects through regular inspections of local governments and expert meetings. The interest from the DooH industry, LED providers and local governments is so great that additional free zones in South Korea should be implemented as soon as possible.
