The takeover of Visual Art by the software group Vertiseit (Grassfish, Dise) has raised questions in the market. Will Visual Art be converted into a software provider or will the full-service digital signage integration offer remain? invidis spoke to Visual Art CEO Pontus Meijer.
After a more than a year-long sales process, Pontus Meijer is happy to have found a new owner in Vertiseit. The selection process was not easy, with several well-known industry player vying to acquire Visual Art. (invidis article) “We are convinced that we have found the right partner with Vertiseit for the future of Visual Art,” said Pontus Meijer in an invidis interview.
With the completely newly developed Signage Player CMS platform, Visual Art has developed a market-leading digital signage software, according to invidis Compass comparison tests – obviously arousing great M&A interest. Not unsurprisingly Visual Art’s software is set to play an important role in the new Vertiseit IXM platform strategy. “With the takeover, Vertiseit got its dream software.”
Even though the new CMS software is a success story and is set to play a more important role in the future, Visual Art is still positioned in Europe as a full-service integrator. “We are and will remain a digital signage full-service integrator – especially in markets such as Scandinavia and Germany, where we are successfully established with our own teams for over ten years,” says Visual Art CEO Pontus Meijer. “Visual Art develops, delivers and operates digital signage end-2-end experiences.” In contrast to competitors Visual Art grew organically in the past five years, by winning many new customers across Europe.
With the integration into the Vertiseit Group, Visual Art will also work more closely with digital signage, Pro AV and IT integration partners. “In the future, we tend to focus more on platforms rather than hardware. We want to handle this more flexibly than in the past.”
