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ISE Barcelona 2024: The Exhibition Guide

From January 30 to February 2, the ISE 2024 will take place in Barcelona. The organizers expect the biggest show ever, so it’s important to know how to navigate through the halls. We have summarized the key information for visitors.

This marks the third time that the ISE is being held in Barcelona. Over the past 20 years since its inception, the exhibition has expanded into more areas and has now become the most important event of the year in the ProAV industry. And ISE continues to expand further this year: with two new halls, this year’s show floor will be bigger than ever before.

Another piece of good news: This year, the organizers have taken measures to reduce waiting times at the entrance. An additional entrance will help disperse the crowds, and some of the halls will open an hour earlier. Here’s everything you need to know.

Where is the Fira Gran Via Barcelona located?

The exhibition grounds of Fira Gran Via are situated southwest of Barcelona, officially located in L’Hospitalet del Llobregat, the second-largest city in Catalonia. Barcelona itself is 3 kilometers away, from El Prat International Airport it is 20 minutes by taxi.

Address of Fira Gran Via

Gran Vía Venue
Av. Joan Carles I, 64
08908, L’Hospitalet de Llobregat

Entrances & Arrival

This year you will probably be able to get into the halls more quickly: Instead of two, there are now three entrances. In addition to the South and East Entrances, the North Entrance will be opened. This is especially good news for Digital Signage exhibitors, as visitors can now reach Hall 6, where Digital Signage and DooH are located, much faster from the North Entrance. In the previous years, visitors had to pass through all the other halls to make it to Hall 6, which resulted in little traffic in the morning hours.

If you are traveling by metro, there are three different stops to choose from:

With L9: FIRA at South Entrance, EUROPA | FIRA at East Entrance
With L10: FOC at North Entrance

If you want to avoid the crowds, it is probably best to travel to the FOC station and take the North Entrance.

Third entrance for ISE: the North Entrance near Hall 8 (Photo: Fira Gran Via Barcelona)

Where do I get my badge?

ISE advises all visitors and exhibitors to print their badge in advance. To do this, you download the official ISE app, where, after registration, you can find a PDF for your badge. You then send it to yourself via email and can print it out that way. This process is also described again on the ISE website.

This saves time at the Badge Printing Service, which is still available but located at the East Entrance instead of the South Entrance this year.

What are the opening hours?

The official hours are from 10:00 to 18:00. However, Halls 1 and 2 will open at 9:00 this year. So, if you want to beat the big rush at 10 o’clock, you can spend the first hour exploring these halls. Hall 1 is new this year and will be dedicated to Audio. In Hall 2, exhibitors from Unified Communications and Education Technology, such as Google, Zoom, or Microsoft, can be found. The second area of Hall 2 is the home of the Residential and Smart Building sectors, including KNX, Snap One, Sonos, and Bang & Olufsen.

The fastest way between the halls?

To move more quickly between the halls, you can use the route on the upper floor. It is connected to the halls via escalators and conveyor belts. Part of it runs over the roofs of the trade fair.

The fast track through the halls - great overview and fast from A to B (Photo: invidis)
The fast track through the halls – great overview and fast from A to B (Photo: invidis)

Which halls and booths are there?

We guide our readers through the halls in detail in a separate article. Here is the short version:

A new addition this year are Halls 1 and 4. With Hall 1, the “Lighting & Staging” area, previously shared with “Audio” in Hall 7, gets a separate hall. For the first time, ISE also occupies Hall 4, where the IOT Congress was previously held.

The new division of the halls looks like this:

Hall 1: Lighting & Staging
Hall 2: Unified Communications & Education Technology/Residential & Smart Building
Hall 3: Multi-Technology
Hall 4: Multi-Technology/Content Production & Distribution
Hall 6: Digital Signage/DooH
Hall 7: Audio
Halls 8 and 8.1: ISE Sound Experience with Audio Museum and Audio Demo Rooms

Here’s the floorplan:

Floor plan of ISE 2024 (Photo: ISE)
Floor plan of ISE 2024 (Photo: ISE)