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North America & Middle East: The Digital Signage Market Outlook 2024

Two dynamic markets with great contrasts: North America and the Middle East attract European digital signage providers – for different reasons. At DSS ISE 2024 in Barcelona, invidis hosted the invidis annual outlook. Florian Rotberg was joined on stage by Dave Haynes and Nita Odedra discussing latest developments in each region.

North America and the Middle East are extremely interesting business regions for digital signage providers – for two completely different reasons: Due to its size, North America offers great potential for scaling, especially for software companies. The Middle East, on the other hand, is currently the fastest growing digital signage market in the world.

We brought two regional experts on the stage of Digital Signage Summit ISE 2024: Dave Haynes, publisher of the Canadian industry publication Sixteen-Nine, and Nita Odedra, Director Strategy at Dubai-based integrator Blue Rhine Industries.

The key takeaways from the discussion are:

  • Demand for digital signage in North America is stable. Most providers are satisfied with business in 2023. However, some established players are struggling a bit with new developments such as AI and platform ecosystems.
  • Demand in the Middle East is currently growing exponentially. Leading the way are Egypt and Saudi Arabia, where many Western entertainment concepts such as cinemas have only been introduced in recent years. At the moment, there seems to be an unsatisfiable appetite in the Kingdom for big wow installations with immersive content. But larger rollouts are also taking place.

In the annual outlook, the two experts also answer questions like: Which new technologies have the most potential in North America and the Middle East? How is the buyer profile changing in North America? How do digital signage jobs work in the Middle East?

Click here to watch the full annual outlook:


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