DooH: K-pop, plastic surgeries and DooH standards December 23, 2023November 1, 2022 by Florian Rotberg Seoul | DooH in the Seoul metro is omnipresent, big, loud and not very standardized. More than eight million daily passengers who cannot escape the thousands of DooH screens of various technologies and DooH media owner. In 2019 Seoul Metro started the process of standardizing and tightening DooH regulations inside the stations and onboard the …
Convenience store: Great experiences in a small space December 27, 2023November 1, 2022 by Florian Rotberg Seoul | South Korea’s largest convenience store chain GS25 integrated square digital signage displays, LED columns and 19 different digital convenience solutions into the new DX Lab store in the heart of Seoul. The store can be operated both with staff and unmanned. invidis took a break for some test shopping.
Cafe Swith Sol: A cafe with a purpose December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Cute mascots are a must for brands and governments in Asia – including Moli, the cuddly bear from a South Korean bank. The bank developed a Moli themed cafe with excellent digital signage touchpoints and and a purpose: the majority of employees who work in the café are hearing impaired. An invidis site …
Lobby LED: Massive entrance stage December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Lobby LEDs are the new favorite for architects and developers – hardly any inner city office tower lobby in Asia and North America can do without LEDs. Some installations are so impressie that they are used as backdrops in Netflix productions. An invidis site inspection of Centerfield Plaza in Seoul.
Korea’s Google: Flagship store for emoticons December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Emoticons bring emotion to digital communication. Kakao, South Korea’s answer to Google, goes one step further. Various stores around town offer merchandise dedicated to the cute emoticons from the company’s own social media platforms. invidis tested the omnichannel experience and the balancing act between online and offline.
Dunkin’ Donuts: A temple to worship donuts December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Dunkin’ Donuts stores are generally not places that invite customers to linger, let alone offer retail experiences. A flagship store of the donut chain in Seoul proves the opposite – great customer experiences surrounding the sticky-sweet pastry. An invidis site inspection
LG Flex: 20 levels of immersiveness December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Curved displays are a must, especially for gamers. But motorized screens with adaptable curvature are new to the market. LG presented the first OLED Flex Displays at the IFA in September. In Seoul invidis was able to test the motorized OLEDs in an LG Flex pop-up store.
Uncommon Store: Like Amazon Go – only cool December 27, 2023November 1, 2022 by Florian Rotberg Seoul | On the top floor of the Hyundai Seoul department store, the Uncommon Store is hidden in a comparably measly 33 square meters, probably the most beautiful store ever realized using Amazon Just Walk-Out technology. The stylish shop provides a rare insight into the effort that Amazon puts into it and explains why the …
CES 2022: Projector With Lamp Socket January 3, 2025January 5, 2022 by Florian Rotberg Samsung presented at the CES 2022 keynote a new product category with The Freestyle: a portable LED projector integrated with Smart TV, Smart Speaker and Ambient Light functions. The new Gen Z device projects images up to 100” and can also be installed via an adaptor in an E26 lamp socket.
DooH: Adidas Burkini Launch with Liquid Billboard November 26, 2024July 6, 2021 by Florian Rotberg Shortly before the start of the Tokyo 2020 Olympics, Adidas launched its first burkini collection. For the launch on Dubai’s Kite Beach, the German sporting goods giant developed a liquid billboard – a large aquarium with real swimmers. Dynamic out-of-home advertising directly at the point of pleasure.
