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Light: How Illumination Shapes Experiential Spaces

November 24, 2025November 21, 2025 by Florian Rotberg

ArcZero in Seoul (Image: James Tapscott)

At invidis, our focus often revolves around Digital Signage and DooH. Yet, digital is only one piece of the puzzle when it comes to creating truly memorable experiences. Increasingly, light is emerging as a powerful design element that complements digital signage and transforms spaces into immersive environments.

Displays: Vestel Exits Digital Signage Business

November 24, 2025November 21, 2025 by invidis Redaktion

At IFA 2024, Vestel drew in visitors with an engaging interactive LED installation. (Photo: invidis)

Signs are mounting that Vestel is exiting the professional display segment. The electronics manufacturer will focus on TVs and household appliances, remaining in B2B signage only as an OEM.

Matter 1.5: New IoT-Standard for Cameras & Energy Management

November 21, 2025November 21, 2025 by Florian Rotberg

Presentation of Samsung's Smartthings Pro ecosystem at ISE 2025 (Image: invidis)

Professional IoT-Platforms like Samsung Smartthings Pro are becoming more important for the digital signage industry. Interacting with users and the space surrounding the digital signage platform is relevant for engaging experiences and personal customer journeys. Many IoT platforms are based on Matter, a global standard for IoT. The latest Matter update provides many new features …

Zara’s Discount Sister: Lefties Enters Germany, UK, France

November 20, 2025 by Antonia Hamberger

Inditex Lefties Diagonal in Barcelona (Photo: Lefties)

The fast-fashion brand Lefties, part of the Inditex Group, is set to expand into many new European markets in 2026, bringing the digitally advanced, budget-friendly concept that has already proven successful in Spain.

People: Sian Rees Joins AUO Display Plus

November 19, 2025 by invidis Redaktion

Sian Rees, new Director Product Marketing EMEA at ADP (Image: invidis)

Sian Rees, with extensive experience at PPDS and Barco, takes a key role at AUO Display Plus to lead strategic product marketing and strengthen the brand’s B2B display solutions across Europe.

Opinion: Vertiseit’s Audio Play – A Strategic Bet on AI and Experience

November 20, 2025November 19, 2025 by Florian Rotberg

Instore Experiences in Seoul (Image; invidis)

With the acquisition of Muse Content, Vertiseit is betting on the future of in-store audio. Its trump cards: GenAI and the expertise of Marco Burkhardtsmayer’s team.

Screens, Sound, and AI: Vertiseit Acquires Muse

November 21, 2025November 18, 2025 by Florian Rotberg

Vertiseit acquires Muse Content (Image: invidis)

Vertiseit is making waves in Germany with its acquisition of Muse Content, adding in-store audio and GenAI to its growing portfolio. The deal strengthens Vertiseit’s IXM platform and positions the group as a leader in immersive retail experiences.

Dimedis Moments: Media Platform for the Trade Fair Industry

November 19, 2025November 18, 2025 by Florian Rotberg

Dimedis and Marketing of Moments launch Trade Fair Media Platform (Image: Dimedis)

Dimedis and Marketing of Moments are joining forces to establish Dimedis Moments, a commerce media marketing specialist for the trade fair industry. The two specialists aim to enable trade fair organizers generate additional revenue through both endemic and non-endemic campaigns.

CMS: Visual Art’s Signage Player Becomes IXM Aqua

November 18, 2025 by invidis Redaktion

Visual Art has renamed its software from Signage Player to IXM Aqua. (Image: Visual Art)

The European integrator Visual Art is rebranding its Signage Player CMS as IXM Aqua – a key step in the Vertiseit Group’s broader strategic vision for its three sub-brands.

Brussels: JC Decaux to Install 200 New DooH Screens

November 18, 2025 by invidis Redaktion

Rendering of the planned new DooH cubes in Brussel's metro (Image: JCDecaux)

JC Decaux has renewed its exclusive street furniture contract with STIB, the Brussels transport company, to manage advertising spaces across the city, including the rollout of a new DooH network in the metro.

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