There’s a bit of a gold rush aspect to the rise of the cannabis industry in the United States – first in Colorado and now in several states. The rules aren’t all set, but up here in Canada the whole country is supposed to be legalized by next summer.
You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
There’s a lot of money in the business, and a lot of business being done servicing that sector. A handful of digital signage companies, doing various things like content, have started working in the sector, and one of them is a pure-play startup called GreenScreens.
Based in a cannabis-focused incubator in Boulder, Colorado, the company is providing a full signage solution to dispensaries in three states, with designs of being in 500 locations a year from now. The company’s screens educate and pre-sell customers, and based on some field experience, move a lot of extra product.
I had a chat with co-founder Ryan Sterling about the origins of the business, the mighty challenge of an industry that is constantly evolving, and the road ahead.
Subscribe to this podcast: iTunes * Google Play * RSS