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Wildstone to expand DooH infrastructure at UK forecourts (Image: Wildstone)
Wildstone to expand DooH infrastructure at UK forecourts (Image: Wildstone)

Wildstone/MFG Partnership: Hundreds More UK Forecourts Set for Digitization

Wildstone will scale digital roadside infrastructure across one of Britain’s largest petrol station networks following a competitive tender win.

OoH infrastructur investor Wildstone has secured the next phase of its long-term agreement with Motor Fuel Group (MFG), moving forward with plans to roll out digital-out-of-home infrastructure across additional forecourt locations throughout the UK.

The updated deal builds on an existing 25-year partnership that has already seen more than 250 D6-format digital screens deployed across MFG sites. Further installations are scheduled in the coming months as the estate expands.

D6 screen installed by Wildstone at an MFG-owned site in Wednesbury, West Midlands (Image: Wildstone)
D6 screen installed by Wildstone at an MFG-owned site in Wednesbury, West Midlands (Image: Wildstone)

MFG, the UK’s largest independent forecourt operator with more than 1,200 locations, increased its footprint in 2024 through the acquisition of 337 Morrisons petrol forecourts.

Under the expanded agreement, Wildstone will oversee design, planning, installation, and maintenance of new digital assets across both legacy and newly acquired sites. Media operations for the screens will be handled by i-media.

The companies say the continued rollout reflects growing demand for digital infrastructure in high-traffic roadside environments, as forecourt operators look to unlock additional revenue streams while strengthening on-site brand visibility.