JC Decaux weathers global headwinds in 2025 but cannot uphold its three-year boom. While DooH cushions overall growth, traditional OoH shows mixed results. Growth declines to only 0.8% – ending the post-pandemic success story.
JC Decaux’s 2025 Results: Growth Stalls After Three Strong Years
After three years of steady two-digit growth, JC Decaux is feeling the brunt of the global economic disorder in its 2025 results. The largest outdoor advertising company on the planet closed the year with essentially flat growth: group revenue was up only 0.8% (1.8% organically), reaching €3.96 billion in total. JC Decaux publicly interprets these numbers as proof of its business model’s resilience – and continues to rely on Digital-out-of-Home (DooH) as its rising star and number one growth driver.
JC Decaux’s Revenue since 2019
- 2019: €3.89 billion
- 2020: €2.3 billion
- 2021: €2.7 billion
- 2022: €3.3 billion
- 2023: €3.57 billion
- 2024: €3.94 billion
- 2025: € 3.96 billion
Digital keeps the momentum alive
Digital turned out to be the saving grace in 2025: the DooH segment grew by 7.7% (10.0% organically) and accounted for 41.7% of overall revenue. In Q4, the share of digital even rose to 44.8%. While these numbers are overall positive, they represent a dramatic slowdown of DooH’s remarkable growth streak, with rates north of 20% from 2022 onwards. While the outstanding 2022 and 2023 growth rates were needed to lift JC Decaux back up to its pre-pandemic level, 2024 was a success story of its own – one that tells the rise of data-driven digital advertising in the physical world that can increasingly rival the intelligence of online media.
The growth of programmatic revenues through the Viooh SSP dropped from +45.6% in 2024 to +19.2% in 2025. Overall, they reached €180.5 million, accounting for around 10.9% of digital revenue.
All numbers, however, gain a few percentage points when major sporting events like the 2024 Paris Olympics and the UEFA Euro are excluded, which helped strengthen the 2024 results.
The two largest markets falter
In terms of regions, North America and the Rest of the World – comprised of LATAM, Africa, and MENA – were the key growth drivers, both growing by 9.8%. France decreased by 4.7%, impacted by the high comparison base. The UK also declined in the low single digits, while the Rest of Europe – JC Decaux’s largest market – grew by 3.1%. The company’s second-largest market, APAC, decreased by 0.9%.
Street Furniture holds steady, Billboard declines
In terms of activities, street furniture continues to be by far the largest OoH segment for JC Decaux and grew by 0.7% to €2.01 billion (+1.9% organically).
Transport grew by 2.2% to €533.2 million (+3.3% organically), reflecting solid growth in both airports and public transport systems despite a mid-single-digit decrease in China.
Billboard continued its slight downward streak from 2024 and decreased by 2.4% to €533.2 million (-2.3% organically), affected by a double-digit decline in France – again due to a high comparison base.
Looking ahead with measured confidence
Commenting on the 2025 results, Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JC Decaux, said: “JC Decaux delivered a strong performance in 2025 despite a highly uncertain economic environment including rising tariffs and increasing geopolitical uncertainties.”
For the first months of 2026, Decaux reports solid business momentum “with no material impact observed to date from the recent Middle East conflict.” For Q1, he expects 5% organic revenue growth, including a positive impact from the 2026 Milano Cortina Winter Olympics and revenue growth turning positive again in China.
Here is an overview of JC Decaux’s most significant contract wins and renewals in 2025:
