Leaner operations, new retail media projects, and a beefed-up CMS platform helped M-Cube to close 2025 with €70 million in revenue. For 2026, the Italy-based integrator has equally big growth plans.
2025 Results: A €70M Year for M-Cube
M-Cube closed 2025 with revenues of €70 million, marking a 6% year-on-year increase, outperforming the industry average. The growth reflects both internal restructuring and strategic expansion into retail media and omnichannel solutions.
The year saw a leadership transition with the appointment of Gianluca Pasquali as CEO on 1 April 2025, initiating a new strategic phase for the company. Under Pasquali, M-Cube focused on organizational integration, international scalability, and the development of retail media solutions.
Internal operations have been streamlined
During 2025, the company concentrated on streamlining internal operations, integrating recently acquired businesses into a unified operating model, and strengthening its commercial functions. The revised organizational structure assigns local commercial responsibilities while introducing group-level cross-functional roles, which the company says has reinforced management and brought in new key figures.
According to a company press release, optimization of management layers and enhanced profitability enabled M-Cube to exceed industry-average performance.
Flagship projects: from retail media to digital art
Key projects during the year included the development of a retail media network with Selex in Italy, collaborations with Co-op in the United Kingdom and Plus Supermarkt in the Netherlands, and the creation of DAG – Galleria Bombi, a 100-meter-long historic tunnel outfitted with nearly 1,000 square meters of LED.
“It has been a year of intense work, but extremely positive, in which we laid the foundations for a new phase of acceleration,” Pasquali said.
One unified platform to support omnichannel projects
From a technology standpoint, M-Cube invested in its proprietary cloud-based software platform, DXP One (Digital Experience Platform), which enables integrated management of omnichannel operations and retail media projects. Another development, M-Lab, is a music catalogue built with AI tools, allowing brands to customize in-store soundtracks while reducing costs associated with traditional music licensing.
Looking ahead, M-Cube plans to explore external opportunities in markets where it is present but not yet fully consolidated. The company targets €80 million in revenue for 2026, aiming to expand its portfolio of products and solutions through expertise in end-to-end digitalization of in-store experiences and global management of complex roll-outs.
