With Euroshop 2026 just around the corner, retailers and technology enthusiasts are seeking fresh ideas to elevate the in-store experience. From immersive digital displays to clever space design and interactive engagement, the best stores today are blending creativity, technology, and storytelling to captivate shoppers in new ways.
Retail Inspiration: Five Cool Stores to Watch
Over the past few months, the invidis team has visited some of the most inspiring retail spaces across Europe and beyond. These stores don’t just sell products – they spark ideas, spark curiosity, and set trends that others are eager to follow.
In this article, we highlight five cool stores that stood out for their innovative use of technology, design, and customer experience. Whether you’re looking for inspiration for your next shop redesign or scouting concepts to integrate into your Euroshop visit, these examples are worth a closer look:
1. House Nowhere: Gentle Monster’s Four-Story Flagship Store in Seoul
Flagship store or art gallery? Shortly after its grand opening, invidis visited the newest global flagship store of Korean eyewear brand Gentle Monster. The term “flagship store” is an understatement – because both the building’s architecture and the four-story retail space are more like a gallery for modern art than a mere store.
2. Nespresso NYC: Digital Without Looking Digital
Nespresso has opened its largest and most immersive flagship worldwide in New York City’s Flatiron District, turning the coffee shop into a multi-sensory brand experience.
3. Barcelona: Boss Flagship on Passeig de Gràcia
Boss brings a striking blend of digital signage and Catalan design heritage to its new flagship on Barcelona’s Passeig de Gràcia. The expansive store combines architectural craftsmanship, natural light, and immersive brand experiences to set a new benchmark for modern retail.
4. El Apartamento: Zara’s Hybrid Concept in Madrid
Zara has introduced an “Apartamento” in its renovated Madrid store, combining a furniture showroom, café, and fashion display. Digital signage is subtly integrated throughout the space.
5. Olive Young: Korea’s Answer to Sephora
In the world of beauty retail, Sephora has long been considered the gold standard for in-store experiences. The LVMH-owned brand combines premium cosmetics with immersive environments, often powered by extensive digital signage. But in South Korea, a homegrown competitor is rewriting the rules: Olive Young.
