JC Decaux expands its programmatic offering across multiple environments across the globe: The newly connected network covers more than 30,000 digital screens in over 35 markets.
Programmatic DooH: JC Decaux Enables Worldwide Campaign Deployment
JC Decaux is extending its programmatic DooH media solution to street, transit, and retail environments. With this move, the world’s largest OoH media company is building on its previously airport-focused global programmatic offering introduced in 2024.
With the expansion, JC Decaux aims to provide brands with a centralized booking point for international campaigns.
According to JC Decaux, this expanded programmatic DooH network encompasses more than 30,000 digital premium screens across more than 35 markets. It is part of the company’s ad tech suite and is available exclusively through the Viooh supply-side platform.
Clément Lion, DooH & Programmatic Sales Director JC Decaux France, says: “Integrating all physical environments into a unified digital framework gives advertisers unprecedented access to global audiences. This makes out-of-home media worldwide more accessible and more effective for brands.”
