LED has shifted from a niche offering at PPDS to a segment expected to grow 10 percent each year. At ISE 2026, the manufacturer is showing a full portfolio from entry-level to high-end, a new LED configurator, AI-ready LCDs, and ultra-thin signage displays. Jae Park, EMEA Commercial Head, gave us the big overview.
PPDS at ISE 2026: “LED Is the Centerpiece of Everything We Do”
At PPDS’ ISE booth, one thing is immediately clear: The manufacturer has fully transformed into an LED-first company. “LED is the centerpiece of everything we do,” says Jae Park, EMEA Commercial Head, in an exclusive interview with invidis. Over the past year, the Philips visual solutions brand has completed a comprehensive LED portfolio, designed to serve every use case and vertical.
To compete with low-cost Chinese manufacturers, PPDS has even introduced a new entry-level LED line, the 3000 Series. “It’s not just about having an entry-level product,” Park explains. “We only launch when the product meets customer expectations and the price really makes sense.” And according to Park, more new product lines are on the way. Overall, Park expects a near 10 percent growth of the segment each year.
LED configuration made easy
PPDS also launched a new online LED configuration tool for both end customers and system integrators. Users input wall size, brightness, pixel pitch, mounting, and other parameters, and the system automatically selects products, processors, cabling, and controllers. At the end, it generates a full technical report and Bill of Materials. “Configuring an LED wall should feel like configuring a car — you choose what you need, and everything else is calculated for you,” explains Park.
The tool will be available in two versions: a public version and a system integrator version with region-specific pricing that also acts as a lead generation tool. The configurator is expected to make LED more accessible, speed up sales cycles, and strengthen partner relationships.
New slimline and AI-ready displays
While LED is at the forefront, PPDS is also refreshing its LCD lineup with displays equipped with built-in neural processing units (NPUs). Park notes that, while AI applications are still emerging, customers want future-ready hardware today.
Energy efficiency remains a core priority. “Low energy consumption and low total cost of ownership are not optional anymore — they’re expected,” Park emphasizes. Some Philips displays now rank among the lowest energy consumers in the EU Energy Label database.
Among the new LCD lines is the Signage 7000 Series Slimline, an ultra-thin display measuring less than 3 cm thick — a form factor customers have been actively requesting, as Park explains.
E-paper: project-driven, not run-rate
PPDS is also showcasing a relatively small e-paper area, featuring 13″, 25″, and 32″ formats. “E-Paper has matured — but it’s a project-driven business, not a run-rate one.” Larger formats around 43 inches are planned, but progress depends on E Ink technology readiness and market demand.
Looking ahead
After a challenging 2025 — marked by geopolitical uncertainty, memory chip shortages, and the passing of key leader Martijn Vanderwoude — PPDS is optimistic about the year ahead. The company used the difficult period to expand and refine its portfolio, as well as optimizing profitability while maintaining its workforce. “Going into 2026, we’re confident, aligned, and ready to move forward,” Park concludes.
