In the wake of the TV business restructuring, questions around Panasonic’s future in ProAV are inevitable. At ISE 2026, we spoke with CEO Yousuke Adachi about strategy, structure, and the company’s next chapter with the new Mevix brand.
Panasonic’s ProAV Future: “Not So Different than Before the Orix Deal”
The announcement that Panasonic is handing over operational control of its TV business to Skyworth is triggering speculation across the ProAV industry. Does this signal a broader retreat from displays? According to Panasonic, the answer is a clear no. In a recent interview with invidis at ISE 2026, Yousuke Adachi, CEO of Panasonic Projector & Display Corporation, confirmed the company’s commitment to ProAV.
Although the deal with Japanese finance group Orix fell through in July 2025, Panasonic is continuing with a similar strategy. Instead of spinning off the projector and display division, the company has introduced a new brand, Mevix. “What we are doing now is not so different than before the Orix deal,” Adachi explained. With Mevix, Panasonic is positioning itself with a fresh identity in the market. The goal is not reinvention, but reassurance. “With the new brand, we want to show our commitment to ProAV,” Adachi said.
Four strategic pillars for ProAV
The contrast with the TV business is deliberate. The consumer segment had evidently reached a structural dead end, and maintaining profitability required handing operational control to a Chinese partner. ProAV, however, tells a different story. Panasonic still sees growth — especially at the premium end of the market.
Adachi summarizes Panasonic’s ProAV strategy in four pillars:
Focus on the high-end segment: Panasonic aims to double down where reliability matters most. In the premium segment, lower failure rates and long-term stability still command a price premium — and demand continues to grow.
Double down on projection-specific use cases: Rather than competing head-on with flat panels, Panasonic wants to strengthen scenarios only projection can deliver. Projection mapping, immersive environments and large-scale experiences remain key growth areas.
Simplify installation across the portfolio: Ease of deployment is becoming a core differentiator. From projectors to LED and displays, Panasonic is prioritizing faster setup, fewer calibration steps and reduced complexity.
Expand margins and create new markets: Beyond traditional verticals, Panasonic is targeting new growth areas. In displays, education and corporate environments are emerging as strategic priorities.
AI is another pillar of the forward strategy. While generative tools are already widely used on the creative side of ProAV, Adachi sees major potential in hardware integration. Possible use cases include perception monitoring, AI-assisted efficiency gains and predictive maintenance based on real-time device diagnostics.
LED: A necessary play
In 2025, Panasonic launched its first LED line, starting with an all-in-one display product. The strategy around LED remains pragmatic: “We need LED to satisfy our partners,” Adachi said. The focus is not on competing in every segment, but on solving existing integration challenges — especially ease of use. A key part of this strategy is the introduction of controller-less, HDMI-compatible 55-inch LED panels designed for easy LCD replacement.
A signal of stability
In 2026, Panasonic is preparing for renewed momentum in the ProAV market. After what Adachi described as a plateau in 2025, his priority for the year ahead is clear: “Bringing in new products and making sure we talk about them.”
In the end, Panasonic’s message to the ProAV market is one of continuity rather than upheaval. While the TV restructuring underscores the challenging realities of consumer electronics, the professional segment is positioned as a growth engine.
If Adachi’s roadmap holds, Panasonic’s ProAV future will be defined by strategic focus: premium positioning, operational simplicity and deeper integration of intelligent technologies.
