British premium DooH operator Ocean Outdoor has entered into a new partnership with Creator by Infinitum, introducing a combined campaign product that merges digital out‑of‑home with creator‑driven social media content. The new solution, branded Ocean Creator, is designed to deliver integrated brand storytelling across landmark screens and social platforms.
Ocean & Infinitum: Integrating DooH and Social Media
Ocean Creator brings together Ocean’s high‑impact DooH locations with hand‑picked creators from Infinitum’s network to produce coordinated campaigns. All creator content is produced specifically for social media, extending the visibility of DooH placements beyond physical footfall. As a turnkey package, clients book guaranteed reach across three components: real‑world impressions at Ocean’s sites, the creators’ organic social reach, and targeted paid‑social amplification. Ocean curates the creator roster individually for each campaign based on style, audience and content specialization. The DooH portfolio spans flagship sites such as Piccadilly Lights, major retail destinations and local city screens across the UK.
The offer builds on Ocean Outdoor’s long‑standing neuroscience research programme. The company has been analyzing the interplay between DooH and social media for more than a decade. Insights from its fifth neuroscience study, The Vital Ingredient, show that DooH campaigns amplified through social media generate 21% higher engagement compared to standard paid‑social ads; when influencers share the DooH content directly, brand engagement increases by an additional 35%. Ocean has deployed such hybrid campaigns before, including the award‑winning January 2026 Prost8 installation, which earned the European Grand Prix after being boosted through influencer partnerships.
Launch Campaign for Milano Cortina 2026 Winter Games
The launch partner for Ocean Creator is Sky UK & Europe, supporting a national campaign for the Milano Cortina 2026 Winter Olympics. Running from 5 February, the campaign highlights Sky’s partnerships with Team GB and Paralympics GB. Lead creator is four‑time Team GB Winter Olympian Chemmy Alcott, whose social content complements the DooH presence across more than 50 Ocean screens in 14 UK cities—among them Piccadilly Lights, Westfield Stratford City and the Liverpool Media Wall.
With Ocean Creator, Ocean Outdoor and Infinitum bring together two powerful levers of modern brand communication: the public impact of premium DooH and the authenticity of creator‑driven social storytelling. The result is a fully integrated, measurable campaign format designed for brands seeking reach, relevance and resonance across both physical and digital environments.
