Düsseldorf | Euroshop 2026 shows how agencies like Outform are finally merging design and digital into seamless in‑store experiences. Immersive LED concepts, smart fixtures, and integrated storytelling reveal a retail world where technology enhances spaces rather than disrupts them.
Euroshop 2026: Where Design and Digital Finally Come Together
What makes Euroshop so compelling for invidis – far more than the technology‑centric EuroCIS – are the halls where digital solutions meet the physical world. At invidis, we live and breathe digital signage, retail technology, and media. But none of it works in isolation. Technology only creates real value when it is seamlessly embedded into environments that are visually appealing, functionally coherent, and thoughtfully aligned with the customer journey.
This is why Euroshop’s architecture, shopfitting, and experience‑driven exhibitors are a constant source of inspiration. They show what’s possible when design leads and technology supports instead of competes.
Outform: Experience Design with In-House Manufacturing Power
One standout this year is Outform, the US‑based experience agency with deep retail DNA – and European manufacturing muscle. (Sixteen-Nine interview with founder and CEO Ariel Haroush) Unlike many competing agencies, Outform isn’t just a design studio; it produces hundreds of POS displays in‑house for beauty giants like Sephora and Nespresso, backed by its own factory in Poland for large‑scale production.
This combination of creative concepting and industrial execution is rare – and it shows. Walking into their booth feels less like visiting a supplier and more like stepping onto a fully realized retail experience stage.
Digital Creativity Front and Center
Headquartered in Miami, Outform is well experienced in digital retail, and it’s immediately clear at EuroShop. Towering LED walls filled with immersive 3D content dominate their stand, blurring the line between storytelling and signage. Unlike agencies that simply bolt screens onto existing furniture, Outform integrates digital elements from the ground up.
With an in‑house digital signage creative team and their own CMS platform, they understand the operational realities of the point of sale – from content strategy to hardware lifecycle to maintenance demands. This depth rarely exists in agencies that approach digital as an afterthought.
A Perfect Example: Magnetic LED Footwear Displays
One of Outform’s highlights at Euroshop is a project developed for a global sporting goods brand: a flexible LED retail display system using magnetic shoe shelves. Instead of relying on fixed hole matrices or predefined shelf grids, the magnetic holders allow merchandise to be placed anywhere on the LED-surface.
To make this frictionless for store staff, Outform created a digital template that visually guides employees to place each shoe precisely where the on‑screen content expects it. The result is a synchronized product‑to‑content experience that feels effortless – but solves one of retail’s biggest pain points: alignment between physical placement and digital storytelling.
It’s a textbook example of what happens when design and technology inform each other from day one.
Design + Digital = Retail Done Right
Euroshop 2026 once again proves that the future of retail is neither purely physical nor purely digital. The most compelling solutions are those where the boundaries disappear – where lighting, fixtures, materials, content, and data create a unified experience.
Agencies like Outform show how this synthesis can look in practice: creative concepts backed by engineering rigor, digital content informed by retail workflows, and hardware that is designed for the exact environment it will live in.
