Düsseldorf | Color diversity equals portfolio diversity: Umdasch showcased its portfolio at Euroshop under the motto “Colors of Retail” – ranging from digital signage and platform services to 360-degree project support.
Euroshop 2026: Umdasch Celebrates the Colors of Retail Services
It all starts with LED – at least that was the case for the Umdasch booth at Euroshop 2026. Two large LED walls from Turkish manufacturer Ledeca led visitors inside with colorful content – and set the mood for the this year’s motto, “The Colours of Retail”. The digital setup was complemented by more than 20,000 colored tiles that formed the semi-transparent wall of the booth.
An experiential journey
The color theme was intended to express diversity: on the one hand, the diversity of retail, but also the diversity of Umdasch’s services. This was important to the company: to illustrate the breadth and depth that Umdasch can offer its project partners.
At the various stations of the circular experience journey, it became clear that the services of a modern shopfitter like Umdasch are not limited to furniture and screens.
This begins with conception and planning, including general contracting services, and culminates in a 360-degree approach, whereby Umdasch takes over the entire project planning process. In line with this, the company announced that it would now be providing 10/7 support for its customers.
Platform at the center
Finally, in the center of the booth, there was music in the air, both in terms of storytelling and from a digital perspective. Here, the Umdasch XP platform was presented, which provides customers with comprehensive monitoring and control functions. The whole thing was made tangible by a DJ station, with different records symbolizing the platform’s functions. When they were ‘played’, an informational video was shown.
With Umdasch XP, which was expanded into a comprehensive retail management platform just over a year ago, the company aims to once again underline its claim to a 360-degree portfolio.
In addition to a detailed rollout dashboard, it offers a status overview of digital signage networks and content reporting, among other things. Umdasch provides an API to the digital signage software in use by the customer. Grassfish and Navori are already on board as major partners.
Signage integrated everywhere
The entire stand also showed how digital signage is no longer an add-on, but an integral part of retail concepts. This was demonstrated not only by the numerous use cases presented by Umdasch – from Silhouette to Tilbury – but also by the nature of their presentation: from custom-built circular displays and an LED wall with precisely coordinated content.
This was complemented at the booth by other solutions such as a lift-and-learn station, a sales shelf equipped with sensors that presented relevant content on a display depending on the interaction, and a large digital flower wheel that also served as an interactive wheel of fortune.
Umdasch also showcased new self-checkouts equipped with large displays. Here, retailers can use the self-checkout to advertise goods that are still on display in this area, thereby providing ideal support for impulse purchases.
With its Euroshop stand, Umdasch not only presented itself to trade fair visitors, but also set up a reference project in Düsseldorf that reflected the company’s aspirations – both for digital signage and for the entire retail cosmos.
