Euroshop 2026: Stratacache Hosts Retail Media Conference

In-store retail media is no longer a niche topic – it is transforming the entire point-of-sale ecosystem. At Euroshop 2026 in Düsseldorf, Stratacache’s “What’s in Store for Retail Media Networks” conference will dedicate a full day to exploring the potential, measurability, and technological drivers of in-store media.

While digital retail media networks are already established online, the physical store – the final milestone of the customer journey – is now moving into the spotlight. The event will show how brands and retailers can leverage new insights, programmatic approaches, and AI-powered optimization to increase the effectiveness of campaigns directly on the shelf.

invidis provides an overview of the agenda, venue, and speakers for February 23, 2026:

Facts & Registration

• Location: Hall 1, Room 18, EuroShop 2026, Düsseldorf
• Time: 10:00 – 18:00 on February 23, 2026
• Tickets: Can be purchased here.

Agenda

The program includes keynotes, case studies, and panel discussions with international experts from retail, agencies, and technology providers.

10:30 – 11:00 | Opening Keynote
Chris Riegel, CEO & Founder, Stratacache

11:00 – 11:45 | What is Powering In-Store Retail Media?
A deep dive into the market forces driving the growth of retail media in the DACH region and beyond.

Speakers:

• Boris Hedde, Managing Director, IFH Köln
• Chris Riegel, CEO & Founder, Stratacache

12:00 – 12:45 | Panel: What Measurements Matter? Proving the Power of In-Store Digital
Discussion on dwell time, digital contacts, and sales lift measurements. What metrics do brands need to fully integrate the store into their media plans?

Speakers:

• Marie-Claire Puffett, Industry Development & Insights Director, IAB Europe
• Ben Reynolds, VP of Business Development, Walkbase
• Dirk Hahn, Head of Retail Media Products & Insights, Schwarz Corporate Solutions

13:00 – 13:45 | Panel: Making Digital Creative Count in the Aisles
Best practices for creative excellence at the POS and how technology can enhance personalization and shopper relevance directly on the shelf.

Speakers:

• Alison Dunham, VP Retail Media Monetization UK, PRN
• Joe Hunter, Head of Brand & Category, De’Longhi Group
• Steph Thomas, Head of Retail & Experience, VCCP

14:00 – 14:45 | Panel: Programmatic in Aisle Seven
The store as the new frontier for programmatic advertising. A look at automation, targeting, and real-time optimization in retail aisles.

Panelists:

• Robert Kießling, Data Partnerships Director, The Trade Desk
• Daniel Meier-Ngouango, Executive Director, Publicis Media
• Tijmen Willems, VP Retail Media EMEA, PRN

15:00 – 15:45 | Panel: Taking it Beyond Trade: Unlocking the Full Potential of In-Store
What is still holding back in-store retail media? Experts discuss how easier access to the channel could unlock larger marketing budgets.

Panelists:

• Alex Knapman, Retail Media Lead, Halfords
• Chris McLelland, Director of Business Development EMEA, Walkbase
• Jason Wescott, Global Head of Commerce Solutions, WPP Media

16:00 – 16:50 | Keynotes: AI In-Store
Two expert keynotes followed by a discussion on how AI is shaping the retail experience and retail media delivery today and in the future.

Speakers:

• Craig Macdonald, Partner, Media & Advertising, McKinsey & Company
• Jan Schoenmakers, Founder & CEO, Hase & Igel

17:00 – 17:30 | In-Store Insights: Iceland Retail Media
A case study on Iceland Retail Media and the benefits of in-store attribution for advertisers.

Speaker:

• Adam Smith, Head of Retail Media, Iceland Foods