From February 22–26, 2026, EuroShop in Düsseldorf will host more than 270 presentations across seven stages. Retailers such as Otto, DM, and Douglas will share insights and discuss the latest technology trends.
Euroshop 2026: Seven Stages Featuring Over 270 Expert Presentations
From February 22–26, 2026, Euroshop returns to Düsseldorf, featuring around 1,900 exhibitors from over 60 countries. Beyond the exhibition halls, the event offers a comprehensive supporting program: international retailers and brands will deliver insights across more than 270 presentations on seven thematically curated stages, covering technology trends, AI applications, retail marketing, store design, food service, and sustainable retail concepts through keynotes, panels, and real-world use cases. Participating companies include Otto, Obi, DM, Douglas, Thalia, Poco, Edeka, Manufactum, and Veseloglu.
Seven Stages Covering Key Retail Topics
The main stages each focus on specific themes and are color-coded for easy navigation:
- Yellow Stage (Hall 1): Expo and event marketing with a focus on live communication and storytelling
- Purple Stage (Hall 4): Retail marketing, international trends, and AI-driven, multisensory POS concepts
- Red Stage (Hall 6): Best practices in digital transformation, including omnichannel projects, data-driven processes, and AI solutions
- Blue Stage (Hall 6): Technology trends such as mobile solutions, self-checkout, RFID, payment systems, and IT security
- Black Stage (Hall 7): Start-ups, scale-ups, and e-mobility solutions including charging infrastructure in retail
- Amber Stage (Hall 9): The physical store as an experience space, with international examples from architecture, shopfitting, lighting, and material development
Experimental and Community Formats
- Retail(un)covered Stage (Hall 12): A 230-square-meter modular stage designed by master’s students in communication design from Hochschule Düsseldorf, featuring high-resolution LED walls and 3D real-time worlds. Programming covers Future, AI & Technology, Community, Social & People, and Sustainability, Nature & Our Planet
- Retail WG (Hall 7): An open community space for retailers, brands, and start-ups to exchange ideas and network
Focus on Retail Media
In addition to the official stage program, in-store retail media takes center stage: Stratacache will host the English-language conference “What’s in Store for Retail Media Networks” on February 23, 2026, in Hall 1, Room 18. From 10:00 to 18:00, international experts will discuss opportunities at the point of sale, new analytics tools, and AI-driven advertising strategies.
