Euroshop 2026 brought a shared sense of momentum and a first taste of market shifts for digital signage exhibitors. We asked them how their Euroshop experience was – whether it's worth going and which trends they observed.
Euroshop 2026: Insights from Digital Signage Exhibitors
Euroshop 2026, which welcomed 81,000 visitors this year, brings together all areas of retail every three years – from creatives to tech specialists – emphasizing the importance of a truly holistic approach. This convergence offers a unique opportunity to observe market trends, innovation, and strategic shifts across the industry. We spoke with exhibitors from the Digital Signage and Retail Media sectors to get their take on how the show went for them.
Maike Frölich, Country Manager Germany, Visual Art
“Our first visit to Euroshop confirmed a clear market shift. Many organisations have invested in digital signage – yet still face challenges around stability, scalability and, most importantly, strategic direction. The technology is often in place. The real question is how to turn it into measurable business value. What we saw was a strong demand for robust, future-proof concepts where strategy defines the commercial objective, technology enables precision and scale, and creativity makes the experience resonate. Retail transformation does not happen through screens alone. It happens when strategy, tech and creativity are aligned from the start. We look forward to continuing the dialogue and delivering on our promise: Smart Tech. Bold Ideas. Real Impact.”
David Lehwald, Head of Executive Projects, P.O.S. The Instore Experience
“Euroshop was a complete success for us: many high-quality discussions, concrete project opportunities, and exciting impulses around customer experience and in-store digitalization. At the same time, the abundance of topics shows how important clear focus and guidance are. Overall, we take away a lot of inspiration and concrete follow-ups.”
Ron Haans, CEO, First Impression
“At Euroshop this year, we saw a clear shift in both audience and ambition. Alongside strong attendance from Western Europe, there was a notable rise in visitors from South America. A logical move, as many of these retailers and brands are increasingly stepping away from similar events in North America and looking for new hubs of inspiration. On the show floor and in conversations, one theme stood out: retail is getting smaller in square meters, but bigger in experience. Retailers are actively reducing footprint while demanding more from every single meter.”
Florian König, Board Member, Echion
“Euroshop once again offered a fantastic opportunity to position ourselves as a key brand for digital communication in brick-and-mortar retail. The show remains the place to feel where retail is headed. This year’s focus was on AI applications, immersive technologies, and dialog-oriented formats – aimed at reaching target groups more relevantly and individually. With our podcast studio as the centerpiece of our booth, ultra-light LED foil as a technological eye-catcher, and our digital AI avatar ‘Aera Bloom,’ we were able to make strong impressions. The consistently positive feedback from visitors was very rewarding. Thanks to everyone who stopped by, joined the discussion, and participated in the podcast. We’re already looking forward to 2029!”
Manuel Pilz, Head of Sales Digital Solutions, Umdasch The Store Makers
“Euroshop once again served as a valuable benchmark for us in the digital arena. Solutions related to efficiency, process optimization, and transparency were particularly in demand – topics we address clearly with Umdasch XP and our 10/7 service. The fair highlighted the importance of real-time insights into what works and what doesn’t – exactly the overview our platform provides. Overall, it was an intensive, honest exchange that offered us many valuable impulses.”
Patrick Apolinarski, CEO, Dimedis
“Euroshop again clearly demonstrated how closely retail and the trade fair sector are intertwined. For Dimedis, the fair was an ideal platform to engage strategically with both worlds. The strong response at our booth and the high-quality discussions confirmed that demand for data-driven, integrated solutions is high – and that our Retail and Commerce Media total solutions address the market’s current needs precisely.”
Julian Plange, Founder & CEO, Seatback
“Euroshop 2026 showed just how much is happening in digital signage, ESL, and their combination. Progress is particularly visible in innovation, AI integration, and smart data capture. For us as a CMS provider, the show was a valuable platform to discuss new business models that drive operational scaling and actively shape the market’s future. A closer spatial and conceptual connection between software and hardware providers would, in our view, have showcased the industry’s full potential even more. Ultimately, it will be crucial to translate innovation into practical, future-ready solutions.”
Mike Finckh, CEO, Concept International
“Despite adverse circumstances – especially regarding memory prices – Euroshop 2026 in Düsseldorf had a clear sense of momentum, driven by cautious optimism for the coming business year. We are well-prepared, our warehouses are full: let’s make good business!”
Jessica Kalla, Managing Director, Accenta
“Euroshop 2026 was a complete success for us and significantly strengthened our international focus. Our new product Winlution, along with our timeless, sleek design, attracted a lot of attention. The overwhelmingly positive feedback confirms our goal of combining innovation and aesthetics convincingly.”
Udo Bloms, CEO, Ledcon
“Looking back at Euroshop 2026, we can draw an entirely positive conclusion: the enormous interest in transparent, foldable, and curved LED solutions underscores that retail is urgently seeking ways to transform physical space both emotionally and digitally. Flexibility in design and spatial transparency are no longer niche products but have become new standards for immersive brand experiences via LED displays. In an increasingly digitalized retail world with countless providers, retailers and system integrators rely more than ever on individual expertise to identify LED solutions that not only impress visually but also set future-proof standards in terms of long-term utility and ecological sustainability.”
Daniel Lee, CEO, Solum Europe
“At Euroshop, we spoke with a wide range of retailers about the entire digital backbone – from ESL and e-paper to digital signage solutions and our digital ecosystem. It became clear how strongly the market is focused on operational execution. Retailers are increasingly using AI to empower employees, boost operational efficiency, improve the customer journey, and drive retail media revenue. At the same time, measuring and verifying results through an integrated in-store digital infrastructure is becoming increasingly important. Against this backdrop, Solum helps customers seamlessly translate these AI priorities into measurable business results through integrated infrastructure and consistent implementation.”
