Everything you need to know about Euroshop 2026 in Düsseldorf: invidis provides a complete overview of opening hours, hall layout, tickets, and travel information for your visit.
Euroshop 2026 in Düsseldorf: The Complete Visitor’s Guide
Every three years, Düsseldorf transforms into the worldwide epicenter of retail innovation. When Euroshop opens its doors from February 22–26, 2026, it will bring together an industry undergoing massive transformation. While the 2023 edition was still heavily shaped by the pandemic’s aftermath, this year’s event reflects technological maturity and new economic realities.
For the Digital Signage and Retail Media sector, Euroshop is the most important event outside of traditional ProAV trade shows. In an era where efficiency gains through automation and personalized customer journeys are top priorities, software solutions and AI-powered analytics tools are taking center stage in store planning. invidis is providing this guide to help you navigate the most relevant topics and trends at the show.
Key Facts About the Show
Event: Euroshop 2026
Dates: February 22–26, 2026
Location: Messe Düsseldorf
Address: Am Staad (Stockumer Höfe), D-40474 Düsseldorf, Germany
Opening Hours: Daily, 10:00–18:00
Getting There
Messe Düsseldorf offers excellent accessibility. The venue is located close to Düsseldorf Airport (DUS), making international travel particularly convenient. Whether by car, taxi, or public transport such as bus and train, the exhibition is easily reachable from all directions.
More information is available on the Euroshop website.
Tickets and Prices
Tickets are sold exclusively online; no box office is available on-site
- Day Ticket: €70 (reduced €20)
- 2-Day Ticket: €110
- Full Pass: €165
Note: Tickets include free travel to and from the venue using VRR public transport (Price Zone D, southern region).
Hall Layout and Dimensions
Euroshop 2026 is spread across the entire Messe Düsseldorf complex. For efficient planning, here’s the hall overview:
- Hall 1 – Expo & Event Marketing: Brand communication, stand construction, and live marketing
- Hall 4 – Retail Marketing: Digital interaction, displays, signage, and customer centricity, closely linked with Digital Signage
- Halls 5, 6, 7 – EuroCIS (Retail Technology): The tech heart of the show, focused on AI, payments, mobile solutions, and smart retail
- Hall 9 – Lighting: Lighting design, light management, and emotional store staging
- Halls 10–12 – Shopfitting & Store Design: Visual merchandising, store fixtures, and materials
- Hall 13 – Food Service Equipment: Solutions for retail gastronomy and the Food Service Innovation Hub
- Halls 14–17 – Refrigeration & Energy Management: Climate technology, sustainability, and energy monitoring
Supporting Program
Euroshop offers a wide range of panels and lectures organized by topic. All stages and programs are summarized in a dedicated invidis article.
Experiential Zones & Special Areas
EuroShop 2026 will feature several special zones that showcase current retail trends and provide practical inspiration. These areas act as interactive platforms for exchanging innovative concepts and technological developments. Visitors can explore concrete solutions for designing modern sales and experience spaces.
- Food Service Innovation Hub: Showcases the transformation of retail spaces into culinary experience zones through smart kitchen technologies, robotics, and new food concepts
Location: Hall 13, Stand A86 - Designers Village: Renowned design and architecture firms present international trends in retail architecture, store layout, and multisensory design
Location: Hall 12, Stand A46 - VM Experience: Focuses on modern visual merchandising, highlighting innovative exhibits and promotional projects under the motto “Dare to Create”
Location: Hall 10, Stand A02-C02 - Italian Lighting Lounge: Highlights Italian lighting design for interiors, outdoor areas, and industrial applications
Location: Hall 9 - 60s Lounge: Celebrates EuroShop’s 60-year history, showcasing the evolution of the trade show
Location: Hall 9 - dLv Collective Stand: The German Shopfitting Association area, showcasing German innovation and quality in store construction
Location: Hall 11 - IFES Global Village: International experts present the latest developments in trade show construction and event marketing
Location: Hall 1 - Shop! Global Village: Focuses on POS marketing strategies and global brand activation concepts
Location: Hall 4 - Start-up Hub & Young Innovators: New and young companies present innovations for digital and process optimization in retail
Location: Halls 1 & 5
