Düsseldorf | The world’s leading trade fair for the retail industry has opened its doors once again. Euroshop 2026 welcomes 1,900 exhibitors from 60 countries, showcasing innovations across 100,000 square meters of exhibition space. Between mannequins, refrigerated display cases, food service equipment, and highly curated retail architecture, digital signage and retail technology providers are once again making their presence felt. As always, the halls remain pleasantly empty on Sunday - the perfect opportunity for a first photo tour.
Euroshop 2026: First Impressions of Euroshop
Euroshop celebrates a special anniversary this year. Since its debut in 1966, the fair has evolved into the most important global platform for the retail ecosystem. Now taking place for the 22nd time, the show continues to attract decision-makers from across the world every three years. Unlike NRF in New York, which concentrates primarily on digital transformation and retail systems, EuroShop has always positioned itself more broadly, spanning everything from store design to refrigeration technology to live brand experiences.
Euroshop 2026 – Digital Retail
Visitors from retail chains, architecture and design firms, shopfitting specialists, and planning consultancies traditionally make their way to the Rhine to discover the latest trends. The exhibition grounds are once again organized into clearly defined thematic worlds, reflecting the industry’s interdisciplinary nature. The largest area is Shopfitting and Store Design, which alone occupies more than a quarter of the total space with around 450 exhibitors. Lighting, Expo & Event Marketing, Refrigeration & Energy Management, Food Service Equipment, and the technology-focused EuroCIS area complete the diverse picture. EuroCIS, long regarded as the heartbeat of digital transformation in retail, brings together more than 550 exhibitors this year – from software platforms and AI solutions to sensor-based analytics and next-generation digital signage technologies.
Euroshop 2026 – Shopdesign
