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LCD Media at Euroshop 2026 (Image: invidis)
LCD Media at Euroshop 2026 (Image: invidis)

Euroshop 2026: Denmark’s LCD Media Sets Its Eyes on Germany

Düsseldorf | A quiet heavyweight from Scandinavia is stepping into the spotlight. For the first time in its 30‑year history, Danish digital signage market leader LCD Media is exhibiting at Euroshop with its own booth - a notable move for an integrator that has traditionally kept a low profile. Much like Spanish integrator Trison, LCD Media’s international rise is closely tied to the global expansion of a single fashion powerhouse.

LCD Media’s home market may be small, but it is home to two of the world’s most influential retail brands. Lego, with nearly 200 branded stores worldwide, and the Bestseller Group – whose brands Jack & Jones, Only, and Vero Moda operate more than 3,100 stores globally – are among the digital signage integrator’s most important long-term clients. Supporting large-scale, standardized, and fast-paced retail rollouts for both companies has shaped LCD Media into one of Scandinavia’s most capable international integrators.

Despite this impressive track record, the company has remained surprisingly discreet over the years. Exhibiting at Euroshop therefore signals a new strategic chapter for the Danes as they expand into the German digital signage market and beyond.

Positioning as a Full-Scope Retail Technology Partner

LCD Media presents itself as a one-stop partner for digital retail solutions. Digital signage remains its core competency, but the integrator’s portfolio spans audio, lighting, and full‑scale AV and sensor infrastructure – all supported by in-house sourcing capabilities. For more than three decades, the company has procured, installed, and operated hardware across continents, giving it deep know‑how in standardizing global fleets and managing cross-border projects at scale.

This operational foundation led to the development of LCD Media’s own asset management platform – a tool built from real-world rollout experience rather than theoretical design. The platform enables end‑to‑end lifecycle control, from project planning and deployment to monitoring, service, and replacement cycles. As global retailers increasingly demand transparency, reliability, and automation, such tools have become indispensable for successful, repeatable rollouts.

A Fresh Look for a New Market Push

LCD Media’s Euroshop appearance is not only its trade fair debut. The company also unveiled a refreshed corporate identity, complete with a new website and updated communication materials. The rebranding underscores a company entering a more outward-facing phase, aiming to strengthen its presence in the DACH region and beyond increasingly competing with the established integrators in the market.