With Oliver Goodge as its new Enterprise Sales Director for EMEA, Vistar Media aims to strengthen its position in the European DooH and retail media market.
EMEA: Vistar Media Recruits Oliver Goodge as Enterprise Sales Director
The DooH platform provider VVistar Media has appointed Oliver Goodge as Enterprise Sales Director for EMEA. In this newly created role, he will lead the expansion of Vistar Media’s enterprise solutions across the region, working closely with network operators and retailers.
The focus is on modernizing the management, sales, and monetization of DooH inventory. Vistar Media’s product portfolio – including Ad Server, Cortex, and Mediation – is designed to replace manual processes with automated, real-time revenue models.
Goodge will be based in London and report to Eric Lamb, SVP, Enterprise Solutions. “Oliver’s appointment marks a significant step towards our long-term commitment to growth in the EMEA market,” says Lamb. “As media owners and retailers across the region look to modernise DooH operations and unlock new revenue, Oliver brings the right combination of programmatic expertise, technical understanding of relevant industry software, commercial leadership and firsthand media owner experience.”
Goodge brings more than ten years of experience in programmatic advertising, with senior roles across the entire supply chain – from network operators and DSPs to software development. Most recently, he built and led the programmatic business at I-Media. Prior to that, as Commercial Director at Scoota, he oversaw global P&L and trading strategy for major holding companies across EMEA, North America, and APAC.
“There’s a huge opportunity to help media owners and retailers simplify how they operate and make more from their digital screens,” says Goodge. “I’m looking forward to working closely with partners to build smarter, more efficient ways of doing business.”
Since its acquisition by T-Mobile US about a year ago, Vistar Media has stepped up its efforts to position itself as a comprehensive DooH platform across the EMEA region.
