2025 marked a turning point for Navori. Following its acquisition by private equity firm Maguar, the longtime industry cornerstone repositioned itself as an expanding software powerhouse, actively acquiring competitors. The newly appointed CEO Jeffrey Weitzman reflects on a year of transformation – and outlines what comes next.
Year in Review 2025/2026: Jeffrey Weitzman | Navori Labs
When I look at where Navori Labs is today, I think about how far the industry has come. We have moved from static playlists to systems that understand context, react in real time and shape information around what people need in the moment. The shift has been remarkable, and it continues to accelerate as intelligence becomes part of how screens operate in physical environments.
Takeover by Maguar brings new momentum
2025 was an important year for us. Navori Labs has always been driven by engineering excellence, and that focus has helped us grow into a world leader in digital signage, computer vision and AI-driven analytics. With the support of Maguar Capital, we strengthened our ability to invest, innovate and expand through strategic acquisitions that support our long-term direction. The acquisition of Signagelive reflects that momentum. Bringing our teams together enhances our innovation capabilities and global presence, and together we are the world’s largest independent, channel-only digital signage CMS provider. What stands out most is the cultural alignment. We all share a strong belief in engineering quality, product reliability and long-term partnerships, and that foundation has made the integration smooth and productive.
Adding AI-driven capabilites
Innovation remained central in 2025. The Stix 3800 AI-Powered Media Player is a clear example of where the market is heading. Customers now expect screens to do more than play content. They expect screens to understand their surroundings, react to what is happening and support real-time decision-making. With AI-driven capabilities and smarter automation built directly into the platform, we are giving screens the ability to act with more awareness and purpose. This is a direction we will continue to invest in, as the demand for intelligent on-screen behaviour continues to grow.
Audience measurement is becoming more mature
Across the industry, several developments have shaped the past year. Retail media continues to expand at an impressive pace. Programmatic advertising is becoming mainstream. Measurement and attribution are improving, giving brands clearer insight into audiences and outcomes. Digital signage is evolving into a measurable and strategic part of the customer journey. At the same time, there is a growing focus on creating more meaningful on-screen experiences. Brands want a better understanding of what is happening around each screen and how people respond to what they see.
A CMS alone is not enough
Looking ahead to 2026, one trend is clear. Being just a CMS is no longer enough. Digital signage needs to connect to a broader environment and integrate with the systems brands already use. It’s becoming a natural part of the omnichannel mix, whether out of home, on site or in store. The CMS will not be the central brain anymore. Intelligence will come from the wider ecosystem around it, the tools, APIs, data and automation that brands already rely on. Screens will act as an intelligent output within that larger environment. As this continues, digital signage will evolve into a foundational layer rather than a traditional CMS.
All of this is pushing digital signage toward a new role as part of modern informational infrastructure. Screens are expected to react to live conditions, guide people, and help individuals navigate their day. This marks a shift from scheduled messaging to intelligent, context-aware communication. Our focus at Navori Labs is to build the intelligence that interprets what is happening around a screen, triggers the right message and delivers it at the moment when it has the most impact.
Context matters
I often return to something I learned more than 15 years ago when I first started in this industry. The importance of getting the right content to the right place at the right time has always stayed with me. That principle still holds true. What has changed is our ability to understand what the right content truly is for each moment. At Navori Labs, we are continually evolving the intelligence that makes this possible, giving screens the awareness and timing they need to be genuinely useful.
Big things are happening for Navori Labs in 2026, and we look forward to sharing a few early teasers at ISE in Barcelona as we take the next step toward a more intelligent and unified foundation that supports the evolving needs of the entire digital signage ecosystem. We are grateful for the partnership and trust of our customers, partners and the digital signage community, who play a vital role in shaping where this industry goes next. This is the direction we are committed to advancing.
