New York City | Stratacache is betting big on retail media. The company expects RMN revenue to hit US$2 billion in 2026, driven by its end-to-end approach and disruptive revenue-sharing model.
NRF 2026: Stratacache Projects $2 Billion Retail Media Revenue for 2026
Monday is always the busiest day at NRF in New York City – but Stratacache CEO Chris Riegel found time to share his outlook for the year ahead with invidis.
According to Riegel, 2025 was a strong year for the digital signage company, driven largely by the booming demand for Retail Media Networks (RMNs). Despite economic headwinds and tariffs, Stratacache’s global business continues to thrive, with RMNs emerging as the clear growth engine.
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Stratacache powers more than 60 networks in North America and Europe, serving retailers eager to expand beyond their low-margin core business into the highly profitable retail media space. This shift requires experienced end-to-end partners, and Stratacache positions itself as exactly that.
Through its subsidiary PRN, the company combines decades of in-store marketing expertise with a disruptive approach: pre-financing RMN technology for a share of the media revenue. This model is gaining traction as retailers seek turnkey solutions rather than hardware-only offerings where capital and revenue are brought by Stratacache.
Looking ahead, Stratacache expects RMN gross revenue to surpass $2 billion in 2026. While electronic shelf label (ESL) manufacturers and other hardware players are trying to enter the retail media market, Riegel emphasizes that success depends on more than screens. Operation, measurement, and monetization are critical – and Stratacache believes its end-to-end capabilities on both sides of the Atlantic give it a decisive edge.
