Another consolidation move in the digital signage industry – this time in the Middle East. Abu Dhabi-based Reach Investment Group has acquired a majority stake in Connectiv, one of the region’s leading digital signage integrators. The company was founded by Stewart Caddick and is currently led by CEO Joe Rabbah.
M&A: Reach Group Acquires Majority Stake in Connectiv
Connectiv serves a broad portfolio of clients across the GCC region, including airport duty-free operators, telecommunications companies, and major retailers. Joe Rabbah will continue to lead Connectiv under its new ownership while founder Stewart Caddick shifts his focus back to his architecture practice RCD, which remains independent and outside the transaction,
Connectiv was originally spun off from RCD’s architectural consulting business to address the digital needs of its clients
Strategic Positioning for Growth
The Middle East digital signage market is evolving rapidly. Beyond emerging technologies like AI and robotics, strong demand for large-scale projects in Saudi Arabia and other markets beyond the oil-driven GCC economies is reshaping the competitive landscape. Integrators now require broader capabilities and organizational strength to deliver enterprise-level solutions.
By joining Reach Digital – the digital solutions arm of the 20,000-employee Reach Group – Connectiv gains access to resources and scale necessary for complex digital signage and ProAV projects across the region.
invidis insight
This acquisition underscores the increasing importance of scale and diversification in the Middle East’s digital signage market. With mega-projects in Saudi Arabia and beyond, integrators need strong backing to compete – and Reach Group’s move positions Connectiv as a key player in this transformation.
