Consolidation is underway in Japan’s financial‑sector digital signage market. Effective April 1, 2026, Sumitomo Corporation will take over the Bank Display business from Nomura Research Institute (NRI). The two Tokyo‑based corporations have signed an agreement transferring operations of the ATM‑ and branch‑based DooH network.
Japan: Sumitomo Acquires NRI’s Bank Display DooH Business
NRI – a leading provider of research, consulting, IT solutions, and system operations – launched the Bank Display DooH business in January 2022, shortly after Japan’s Banking Act was revised in November 2021. The legal change allowed banks to enter the advertising market – a significant regulatory shift that opened new revenue opportunities for regional financial institutions. NRI responded by building a digital signage offering aimed at supporting local companies’ marketing efforts and contributing to regional revitalization.
Within just four years, the Bank Display network grew to serve around 20 regional financial institutions, including regional banks, credit unions, and credit associations. Screens deployed at ATMs and in branch environments offer a hyper‑local DooH channel with strong reach in communities where traditional media consumption is shifting.
However, for the network to scale further, NRI decided to sell the business to Sumitomo Corporation. The Japanese Conglomerate and Trading House Sumitomo will take over the DooH network from April 2026. The Bank Display DooH business will be integrated into its digital marketing and regional‑solutions ecosystem.
The conglomerate plans to leverage expertise from group companies including Kiyono, which specializes in digital marketing support. Backed by its nationwide branch network, Sumitomo aims to provide financial institutions with end‑to‑end support for launching and operating their advertising businesses. This includes planning and designing display networks, managing advertising review processes, daily operations, and facilitating sales activities for advertisers and agencies.
Beyond operational services, Sumitomo will supply the required hardware – such as displays, players, and delivery infrastructure – along with connectivity and workflow tools designed to streamline network management. The goal is to lower entry barriers for banks by minimizing initial investment and enabling rapid deployment.
