The Retail Conference at ISE 2026 highlights the latest trends and developments for brands and retailers. The program features best practices, new workflows, and ROI measurement approaches for modern in-store communication.
ISE Retail Conference: Digital Trends in Retail with invidis
Retail remains one of the most important markets for digital signage. The transformation from traditional stores to immersive experience spaces is well underway. Alongside effective Retail Media strategies, signage software, cybersecurity, and digital store design play increasingly critical roles.
Retail Reimagined – After Hours with Samsung and invidis
On Thursday evening, February 5, after the Retail Conference, Samsung and invidis will host the exclusive networking event “Retail Reimagined.” The event will take place from 6:00 to 8:00 pm at the Samsung booth, Hall 3, 3F500.
The evening will feature welcome remarks by Henrik Hansen as well as NRF insights from Florian Rotberg, followed by a guided Samsung booth tour with a dedicated retail focus.
Registration for “Retail Reimagined” is available via this link.
At ISE 2026, taking place February 3–6 in Barcelona, leading industry experts will gather again for the Retail Conference. invidis specialists Florian Rotberg, Stefan Schieker, Markus Deserno, Marco Wassermann, Thomas Neumeister, and Daniel Oelker will organize and moderate the program on Thursday, February 5.
Through a mix of presentations and panel discussions, key topics in retail and Retail Media will be presented in 20-minute sessions –from global best practices to measurable ROI effects. This year, access is free with a standard ISE pass – no additional ticket required.
Followed by: Showfloor Tour with invidis
Immediately after the Retail Conference, attendees are invited to a guided tour of the exhibition floor with invidis retail expert Markus Deserno.
Conference Program Overview
10:30 – Store Highlights from Around the Globe
Florian Rotberg and Stefan Schieker open the day by presenting global retail best practices, showing how brands and retailers use technology to engage, entertain, and drive purchase decisions.
- Florian Rotberg – Managing Director, invidis Consulting
- Stefan Schieker – Senior Partner, invidis Consulting
11:00 – Digital Signage Concepts by Global Retailers and Brands
Leading integrators share insights on how they meet digital signage client expectations regarding strategy, execution, and details. The session also explores the shift toward integrated omnichannel communication and the increasing focus on services, sustainability, and cybersecurity.
- Alberto Caceres – Global CEO, Trison
- Mathew Wilde – Senior VP EMEA Sales, Mood Media
11:20 – Panel: Retail Media – Between the Hype and Real Business
Retail Media effects are measurable. This panel discusses which strategies work, where expectations have fallen short, and explores new trends and guidelines for creating sustainable, experience-driven Retail Media concepts.
- Henrik Hansen – European Head of B2B Retail, Samsung
- Jeffrey Weitzman – CEO, Navori Labs
- Gianluca Pasquali – CEO, M-Cube
11:40 – Retail Media Networks in Practice
An In-Store Media expert shares hands-on experiences launching and managing Retail Media networks at global retailers such as Carrefour and Auchan. Includes a follow-up fireplace chat.
12:00 – Augmenting the Future of Retail: Beyond Immersive Spatial Design
Marcos Terenzio (IA Interior Architects) explores how sensory, personalized, and culturally relevant digital experiences shape modern store design, offering examples from various brands and insights into immersive and extended immersive experiences.
- Marcos Terenzio – Managing Director & Principal, Digital Experience, IA Interior Architects
12:20 – Panel: Retail Experiences That Deliver ROI
This panel highlights examples where experience-driven retail boosts ROI—both financial and brand value. Experts discuss key metrics, measurement approaches, and how experiential strategies create sustainable, measurable value.
- Stefano Fadda – CCO, First Impression
- H&M
- MediaMarkt
12:40 – Panel: Behind the Scenes of Quick Service Restaurants & Hospitality
From simple menu boards to fully integrated, data-driven ecosystems: this panel examines how QSRs and hospitality operators leverage digital signage as an operational backbone—and what other sectors can learn from their strategies.
- Brian Selman – VP North America, Signage OS
- Josh Bunce – CEO, Inurface
- Nick Johnson – CEO, Nowsignage
- Jamie Bugler – Director of Business Development & Solutions Delivery & Integration, Samsung EDO
13:00 – End-to-End Digital Signage
A full overview of the digital signage workflow—from concept to on-screen content. The session covers content design, motion and data integration, software platforms, and the latest display hardware.
- Marc Virgili – Project Manager, EGM Studio
- Sergi Carles – Head of Marketing and Projects, DCLED
13:20 – A Retailer’s Guide to ISE
Navigating ISE can be overwhelming. This session provides a guide to the key retail tech trends on display at ISE 2026.
- Florian Rotberg – Managing Director, invidis Consulting
- Stefan Schieker – Senior Partner, invidis Consulting
- Markus Deserno – Senior Business Development Consultant, invidis Impact
