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LG preloads ZetaDisplay CMS on digital signage screens (Image: ZetaDisplay)
LG preloads ZetaDisplay CMS on digital signage screens (Image: ZetaDisplay)

ISE 2026: Zetadisplay CMS Preloaded on LG Screens

Just days before ISE, Zetadisplay has announced a new partnership with LG Electronics: LG’s professional digital signage displays will now come preloaded with Zetadisplay’s Engage Suite CMS. The move marks a return to a display vendor sales model that has struggled in the past - but this time, the partners believe conditions are different.

Historically, pre‑installed CMS offerings have failed to gain traction because the software was not truly embedded on the SoC. Instead, manufacturers offered app stores or installation launchers that still required multiple setup steps, limiting the value for integrators and operators. LG and Zetadisplay now aim to solve this by ensuring the CMS is directly preloaded on the full lineup of LG professional screens.

According to Zetadisplay, setup is straightforward. Users only need to enter an enterprise activation code using the remote control. The simplified onboarding is designed to reduce installation complexity, cut deployment time, and support large‑scale rollouts across distributed networks and global estates.

Zetadisplay operates as a full service integrator in Europe but started selling the inhouse CMS platform also to third-party integrators outside of Europe. First partner is Enra Technologies in South Africa

Both digital signage market players are positioning the partnership as a way to simplify deployments for enterprise customers while attracting long‑tail CMS users who prefer ready‑to‑use solutions. The concept aligns with the broader industry trend toward reducing friction in signage deployments – particularly for multi‑location environments where installation consistency is critical.

More details on how LG and Zetadisplay plan to implement the partnership are expected next week at the LG booth at ISE. For now, Zetadisplay emphasizes that Engage Suite will be preloaded as standard on all LG professional displays. At ISE it will also become clear whether pre-loaded CMS will expand to additional software partners, something that appears highly likely given LG’s broad ecosystem strategy.