Screens are nothing without content, and speakers are nothing without sound. The creative part of the ProAV business will receive its own stage at this year's ISE with "Spark," a showcase spanning all types of tech-supported creative workflows.
ISE 2026: “Spark” Launches as a New Showcase for the Creative Industries
ISE has revealed the partners and curated programme for “Spark,” a new showcase for the creative industries at ISE 2026. The initiative aims to bring together sectors including gaming, broadcast, design, live events, and media in hall 8 of Fira Barcelona.
Partners and programming
Spark’s lineup features headline sponsor Samsung, technology partners Mo-Sys, 3Cat, and Lab of Tomorrow, as well as supporting partners CFLEX Event Solutions, Silver Music Entertainment, and LVP – Liga de Videojuegos Profesional (Grup Mediapro). These partners will contribute to keynotes, sessions, and live brand experiences designed to demonstrate current and emerging creative technologies.
Samsung will highlight its IVC Series Virtual Production Indoor LED signage, showcasing applications across broadcast, film, XR, and live events. “Samsung has been working in broadcast, media & entertainment, live events, and gaming for some years now, designing our display technology to suit the specific requirements of each market,” said Simon Jackson, Vice President of Samsung Europe. “So, when we heard about the Spark event we wanted to be involved and are happy to support its inauguration, and we hope it will remain a core feature of ISE for years to come.”
Mo-Sys will present its Mo-Studio solution on a Virtual Production stage powered by Samsung, aiming to simplify full broadcast workflows. 3Cat, a Catalonia-based audiovisual media company, will offer an interactive experience based on its new video game Manairons, featuring a gesture-controlled three-screen cube and a demo outside the installation.
Lab of Tomorrow, the innovation division of Tomorrowland, will feature Floating Sky, an installation combining sound, lighting, imagery, and operational design for live environments. Partners supporting the project include KLSTR, Prismax, Fisheye, Xine Robotics, and Areal, reflecting the collaborative approach behind large-scale experiential projects.
“Spark is where creativity and technology converge in real time,” said Mike Blackman, Managing Director of Integrated Systems Events. “We’re proud to work with partners who are actively shaping the experiences that will inspire the next generation of creators.”
Content programme and speakers
The Spark programme includes keynotes, sessions, and deep-dive presentations from global industry professionals. Confirmed speakers include Victor Martí, Director Head of Production at Netflix; Alex Boateng, Co-President of 0207 Def Jam; Jordan Schwarzenberger, CEO and Founder of Arcade; and other creators and producers across virtual production, worldbuilding, and next-generation media.
The long-term ISE partner Catalonia AV Cluster will also support Spark, drawing on expertise from its 250 member organizations. Cluster Manager Eduard Gil highlighted the event’s alignment with the cluster’s mission to connect entertainment, business, and communication sectors.
Spark 2026 represents ISE’s latest effort to integrate creative and technological industries within an immersive event format, combining live experiences, interactive installations, and industry insights under one roof.
