With VXT 4.0, Samsung wants to move AI-driven content, workflow automation, and smarter device management from promise to reality. The live reveal will take place at ISE on February 4 during the VXT After Hours event.
ISE 2026: Samsung Presents VXT 4.0
At ISE 2026, Samsung will be showcasing the latest generation of its cloud-native CMS platform, VXT 4.0. The new release adds AI-powered tools for content creation, workflow automation, and targeted content delivery. On Wednesday, February 4, Samsung will host a VXT After Hours partner event at its ISE booth to introduce the expanded platform capabilities.
VXT 4.0 reveal on February 4
The unveiling of VXT 4.0 will take place at the Samsung ISE booth, February 4 at 6pm. The event is first-come, first-served and anyone interested can register via this link.
The concept of bundling hardware, remote device management, and a CMS is not new for Samsung. For years, the company pushed Magicinfo as its all-in-one digital signage platform. While Magicinfo achieved broad adoption among IT integrators and corporate IT departments, it struggled to gain the same traction with pure-play digital signage integrators. Behind the scenes, however, Magicinfo quietly became the most widely installed CMS platforms worldwide, even if rarely celebrated within the specialist signage community.
From MagicInfo to VXT – a complicated industry relationship
With the successor platform VXT, Samsung hoped for a reset – a modern, cloud-native CMS built on a completely new tech stack. Yet, the signage industry’s mixed relationship with Samsung’s software has persisted. Despite Samsung’s unmatched hardware market share and global reach, VXT has not yet achieved broad acceptance among digital signage specialists.
In practice, VXT is far more capable than many in the industry assume. The platform is already deployed hundreds of thousands of times and is available as a SaaS offering with subscription based content and device management. Still, many AV and digital signage integrators remain cautious, shaped by legacy experiences and commercial models that historically favoured alternative CMS partners.
New AI features and a broader ecosystem
With the release of VXT 4.0, Samsung adds several AI-driven features and broadens the platform’s ecosystem. VXT runs on both Tizen, Android, and Windows, with additional operating systems expected to follow. Particularly noteworthy is the deep integration with Samsung Knox for security and Smartthings for IoT connectivity – areas where Samsung continues to set industry standards. The platform also holds multiple ISO certifications, reinforcing its positioning for enterprise and regulated environments.
Not the feature-richest – but intentionally different
VXT 4.0 does not (yet) match the extensive functionality of the most advanced CMS platforms on the market. Instead, Samsung is taking a different route: tight integration between hardware, OS, security stack and CMS, with an emphasis on reliability, ease of deployment and global scalability.
