ISE 2026: AUO Display Plus Sets Its Sights on Europe

The global display market is undergoing a noticeable reshuffle. While established brands such as Samsung, LG, Sharp, and Philips continue to dominate, a new wave of challengers is pushing into the professional segment. Alongside Chinese powerhouses BOE and TCL, Taiwan’s AUO is steadily expanding its footprint with smart display solutions. Although the company has been one of the world’s leading display manufacturers for decades, it has remained largely invisible to professional end-users as a display component supplier.

With an annual turnover of US$9.04 billion (2025), AUO has traditionally focused on delivering state-of-the-art display technology – but the company is now broadening its strategy by adding depth to its solution business through house and partner brands alongside its partnership with tier 1 brands in the various vertical markets and integrated hardware and software solutions.

“We’re looking for long-term relationships with partners”

At the heart of this transformation is AUO Display Plus (ADP), the group’s vertical solutions-focused subsidiary. ADP positions itself much closer to the channel partners and end users, offering complete solutions rather than just standalone display components. The acquisition of Avocor in September 2024 marked a decisive step, instantly establishing ADP as a major provider of interactive whiteboards and large format commercial displays.

In addition to hardware, the portfolio includes independently managed regional CMS platforms such as Rise Vision and ComQi in North America, Space4M in Asia, as well as in-house applications, APIs, and Xyte for remote device management, giving ADP a solid software foundation for both enterprise and retail verticals. While ADP includes independent CMS companies within its ecosystem, its dedication to fostering innovation, value, and opportunity for ISV partners is just as strong.

After building a strong presence in North America, ADP is now turning its attention to the EMEA region. To accelerate this expansion, the company has brought in experienced ProAV specialist Sian Rees, formerly of TPV/Philips. At ISE 2026, ADP will showcase its full portfolio – from LCD and IWB to ePaper displays, e-tags, MicroLED, and kiosk solutions – highlighting the breadth of its professional offering. The booth is shared with its house brand Avocor and located in hall 2, with the number 2S200.

Logo-free design and customizable products

A key differentiator is more than a logo-free design – ADP’s technology is a platform for integrators, ISVs and end-users to develop new market opportunities in digital signage solutions. Rather than promoting its own brand to end-customers, ADP positions itself as a behind-the-scenes partner enabling integrators and enterprises to build their own differentiated solutions.

This positioning also reflects AUO’s long-term approach to partnerships. The company is focused on building stable, reliable relationships with larger customers who value consistency, customization, and supply chain resilience. In a geopolitically volatile environment, AUO emphasizes its global production network as a strategic strength. With manufacturing sites including Taiwan, China and Vietnam, as well as assembly capabilities in Europe and Mexico, the company aims to offer a diversified and dependable supply chain – a capability that ADP benefits from through group synergy and that is becoming increasingly important as customers look for risk mitigation and long-term supply security.