For Novisign, 2025 was all about partnerships. By integrating with programmatic platforms and Sony hardware, the CMS provider strengthened its platform’s compatibility. CEO Gil Matzliah shares what will be crucial for 2026.
Year in Review 2025/2026: Gil Matzliah | Novisign
2025 was a good year for Novisign, and we continued to see healthy growth. We emphasized the uniqueness of our partner-focused platform with both a native Android player and a global HTML player, expanded our integration with programmatic DooH monetization platforms, and strengthened cooperation with ad networks such as Perion, Vistar Media, Adomni, TAIV, Place Exchange, Screenverse, and Broadsign.
We also deepened our partnership with Sony, both on Bravia SoC and AI camera solutions, saw growth in internal communication installations, expanded LED deployments in the hospitality industry, and built a U.S. sales team led by our CRO to strengthen global sales. At the industry level, we clearly saw AI entering everywhere, and our team actively experimented with and learned AI tools as the direction continues to evolve.
Looking ahead to 2026, we expect strong growth with the sales infrastructure now in place. AI will become fully operational across all fronts of Novisign—from R&D to sales, marketing, operations, and most importantly, within the product itself. We expect more players and screens in the market, continued growth in LED deployments, wider use of dynamic and AI-generated content, the launch of active sales efforts in Latin America through partners and integrators, promising momentum in Japan, and heavy investment in white-label partner onboarding through marketing tools and API-based self-development.
