Delta and the New York Port Authority jointly invested USD 4bn to turn La Guardia Airport into a state-of-the-art terminal facility. The terminal is spanning more than 120.000 sqm and featuring 37 gates across four concourses. US airports are usually not a beacon of modern architecture, but often dated and a more or less functional spaces.

Delta: Digital Signage at LGA
Delta’s new LGA terminal is an exception, convincing with architecture and modern digital signage. Beyond operational efficiency, Terminal C delivers a cultural experience. A world-class art program in partnership with the Queens Museum showcases works from six local artists, telling stories of New York’s immigrant heritage and diversity. Digital art plays a starring role a massive lenticular installation of 34 panels spans the security checkpoint.







Digital Signage as a Backbone
Digital signage is central to the transformation. A 73-meter digital backwall in the check-in lobby displays gate information, TSA wait times, and Sky Club occupancy. Throughout the terminal, screens provide clear wayfinding, including walk times between gates, ensuring passengers move confidently through the space. These dynamic displays are not just aesthetic—they are functional, delivering real-time updates that keep operations smooth and travelers informed.

- ISE 2026: “Spark” Launches as a New Showcase for the Creative Industries
- M-Cube: “Digital Signage Touches Hearts and Moves Wallets”
- Over 700 Stores: Stratacache Rolls Out Retail Media Network for Iceland Foods
- Germany: DooH Market Surges Over 25% in 2025
- Year in Review 2025/2026: Pontus Meijer | Visual Art

