Sian Rees, with extensive experience at PPDS and Barco, takes a key role at AUO Display Plus to lead strategic product marketing and strengthen the brand’s B2B display solutions across Europe.
People: Sian Rees Joins AUO Display Plus
AUO Display Plus (ADP), a subsidiary of Taiwanese panel manufacturer AUO, is reinforcing its European presence with the appointment of Sian Rees as Director of Product Marketing EMEA. Rees, formerly of PPDS, will lead efforts to expand ADP’s solutions business, which gained momentum last year following the acquisition of UCC specialist Avocor. In her new role, she will oversee the market launch of new products and the development of strategic ecosystem partnerships.
Bringing around 25 years of experience in the display and digital signage industry, Rees has held senior positions in technology, product development, and marketing at companies including Barco, AMS Osram, and TP Vision/PPDS. At PPDS, she played a key role in expanding the Philips Wave remote device management platform.
“Joining AUO Display Plus means being part of a company who is a true technology partner driving innovation in displays and beyond. I’m looking forward to this new chapter and building strong a ecosystem of partnerships necessary to move our industry forward,” says Rees.
Through ADP, parent company AUO is positioning itself not only as a white-label manufacturer but also as a turnkey solutions brand. ADP offers a broad portfolio of industrial and commercial display solutions across markets including retail, enterprise, education, healthcare, and transportation. Headquartered in Hsinchu Science Park, Taiwan, AUO Display Plus also maintains offices in the US, the Netherlands, China, and Japan.
