Zetadisplay strengthens its position in its home market: The Swedish integrator—one of Europe’s largest—acquires the smaller national competitor Ubiq, which specializes in retail and QSR installations.
M&A: Zetadisplay Acquires Swedish Integrator Ubiq
European digital signage provider Zetadisplay has acquired Swedish integrator Ubiq. Ubiq is primarily active in its domestic market, delivering projects in retail, quick-service restaurants, and workplace environments. With the acquisition, Zetadisplay strengthens its Swedish customer base while adding creative and technical expertise—especially in LED solutions.
Part of Wobi, with two creative sister companies
The takeover is based on an agreement with Wobi AB, Ubiq’s parent company. Wobi also owns Onemotion IMC, a live event production agency, and Production Republic, a specialist in retail, exhibition, and stage construction. Both companies will remain independent but are expected to collaborate more closely with Zetadisplay going forward.
Design-driven integrator with LED and CX focus
Ubiq is known as a design-oriented integrator focused on visual and creative installations—particularly LED-based experiences—and on solutions that enhance the customer journey. Its clients include Vagabond, Wayne’s Coffee, Vapiano, and coworking spaces such as Epicenter Helsinki. Outside Northern Europe, Ubiq has delivered selective projects in London and New York.
Strengthening Zeta’s presence in premium retail and QSR
Zetadisplay CEO Daniel Nergård describes Ubiq as an “operational and cultural fit” that adds valuable creative and LED expertise, especially in premium retail and hospitality/QSR. “Together we will also continue building a forward-thinking consumer experience offering towards the Swedish market,” says Nergård.
Wobi CEO Mats Mileblad adds: “We are proud of what we built with Ubiq over the last decade and pleased to have found the right long-term home for the business with Zetadisplay.” Both companies, he says, share the ambition to elevate the digital signage experience.
The acquisition takes effect immediately. Ubiq’s customers will be gradually onboarded into Zetadisplay’s global full-service offering, with the aim of seamless support and broader access to innovation, scalability, and centralized service structures.
