In a strong vote of confidence for the future of Digital Signage and DooH in Latin America, Enmedio, one of the region’s fastest-growing players, has secured a structured debt financing round totaling 15mn USD. The deal, backed by Bancolombia, Itaú, and BBVA, enables Enmedio to expand the network to 20,000 screens till 2027.
LATAM: Enmedio Secures 15mn USD Loan to Accelerate Expansion
This is Enmedio’s first major external capital raise since 2015, when it received one of Colombia’s earliest venture capital investments from Axon Partners Group. The financing was structured by Estrategia en Acción, a corporate finance firm specializing in growth capital and debt solutions.
“This financing marks a new chapter in our journey, enabling us to accelerate growth across all our markets and continue positioning Enmedio as the regional leader in Digital Signage,” said Sebastián Obregón, Co-Founder and CEO of Enmedio.
A Strategic Leap Forward
Enmedio has demonstrated impressive momentum over the past five years, achieving a compound annual growth rate (CAGR) above 35% while maintaining profitability. The company currently operates a network of over 12,500 digital screens and 5,500 square meters of large-format LED displays across Colombia, Mexico, Peru, Chile, and Ecuador.
As a Broadsign integrator, Enmedio has long been recognized for its leadership in screen lifecycle management and network intelligence. A proof how some of LATAM’s digital signage market players are highly innovative and surpass North American peers in intelligent digital signage business models.
With the new capital, Enmedio plans to expand its corporate Digital Signage coverage and strengthen its DooH advertising business across the region to build one of the most intelligent and connected screen networks in Latin America.
Financial Outlook
Enmedio projects revenues exceeding 15.5mn USD and an EBITDA of 4.7mn USD in 2025. By 2027, the Bogota-based company expects to surpass 20,000 screens and generate US$26 million in revenues, further consolidating its position as a high-growth, profitable regional player.
invidis comment
This financing round is more than a corporate milestone – it’s a signal to the market. The involvement of three major financial institutions underscores growing confidence in the scalability and profitability of Digital Signage and DooH in Latin America. Structured debt financing, often reserved for companies with robust growth trajectories and operational maturity, reflects Enmedio’s evolution into a regional powerhouse. As the LATAM market continues to digitize, Enmedio’s expansion could serve as a blueprint for other players aiming to scale in emerging economies
